{"id":1813,"date":"2026-04-26T09:30:18","date_gmt":"2026-04-26T05:30:18","guid":{"rendered":"https:\/\/mohamed-hussien-marketing.com\/?p=1813"},"modified":"2026-04-26T09:30:20","modified_gmt":"2026-04-26T05:30:20","slug":"brand-strategy-vs-marketing-whats-the-difference-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/mohamed-hussien-marketing.com\/ar\/2026\/04\/26\/brand-strategy-vs-marketing-whats-the-difference-and-why-it-matters\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645\u061f"},"content":{"rendered":"\n
\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u2014
\u0648\u0627\u062d\u062f\u0629 \u062a\u0635\u0646\u0639 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647.
\u0648\u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u062d\u0648\u0644\u0647 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621.<\/span><\/h2>\n<\/div>\n\n

\u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062e\u0644\u0637 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u2014 \u0648\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u064a\u0646 \u0643\u0623\u0646\u0647\u0645 \u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621. \u0644\u0643\u0646\u0647\u0645 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627. \u064a\u0634\u062a\u063a\u0644\u0648\u0646 \u0645\u0639 \u0628\u0639\u0636\u060c \u0644\u0643\u0646 \u0644\u0643\u0644 \u0648\u0627\u062d\u062f \u062f\u0648\u0631 \u0645\u062e\u062a\u0644\u0641 \u0643\u0644\u064a\u064b\u0627. \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0645 \u064a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u063a\u0644\u0649 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0644\u064a \u0645\u0645\u0643\u0646 \u0623\u064a \u0628\u0632\u0646\u0633 \u064a\u0631\u062a\u0643\u0628\u0647\u0627.<\/p>\n\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u062e\u0637\u0629.
\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.
\n\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u064a\u0628 \u0639\u0644\u0649: \u0644\u064a\u0634 \u0627\u0644\u0646\u0627\u0633 \u062a\u0647\u062a\u0645 \u0641\u064a\u0643.
\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u0627\u0648\u0628: \u0643\u064a\u0641 \u0627\u0644\u0646\u0627\u0633 \u062a\u0639\u0631\u0641 \u0625\u0646\u0643 \u0645\u0648\u062c\u0648\u062f.
\n\n\u0648\u0627\u062d\u062f \u0628\u062f\u0648\u0646 \u0627\u0644\u062b\u0627\u0646\u064a \u0646\u0627\u0642\u0635 \u2014 \u0648\u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0635\u0631\u0641 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0644\u064a \u0645\u0645\u0643\u0646 \u062a\u062e\u0644\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0642\u0648\u0649 \u0628\u0639\u0634\u0631 \u0645\u0631\u0627\u062a.
\n\n\u0647\u0630\u0627 \u0627\u0644\u0628\u0648\u0633\u062a \u064a\u0648\u0636\u062d \u0628\u0627\u0644\u0636\u0628\u0637 \u0643\u0644 \u0648\u0627\u062d\u062f \u0641\u064a\u0647\u0645 \u0634\u0648 \u0647\u0648\u060c \u0648\u064a\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u060c \u0648\u0634\u0648 \u0644\u0627\u0632\u0645 \u062a\u062d\u062f\u062f\u0647 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0635\u0631\u0641 \u0623\u064a \u062f\u0631\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.
<\/p>\n\n\n\n

\n

\u0645\u0627\u0630\u0627 \u064a\u063a\u0637\u064a \u0647\u0630\u0627 \u0627\u0644\u0628\u0648\u0633\u062a<\/p>\n

\n
\n

01<\/p>\n

\u0627\u0644\u0641\u0631\u0642<\/p>\n <\/div>\n

\n

02<\/p>\n

\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n <\/div>\n

\n

03<\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 = \u0627\u0644\u062e\u0637\u0629<\/p>\n <\/div>\n

\n

04<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 = \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/p>\n <\/div>\n

\n

05<\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u064a\u0628 \u0639\u0644\u0649<\/p>\n <\/div>\n

\n

06<\/p>\n

\u0642\u0628\u0644 \u0645\u0627 \u062a\u0633\u0648\u0651\u0642<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
01<\/div>\n
\n

\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0634\u062a\u063a\u0644\u0648\u0646 \u0645\u0639 \u0628\u0639\u0636 \u2014 \u0644\u0643\u0646 \u0644\u0643\u0644 \u0648\u0627\u062d\u062f \u062f\u0648\u0631 \u0645\u062e\u062a\u0644\u0641<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0634\u0631\u0643\u0627\u0621 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0646\u0638\u0627\u0645 \u2014 \u0644\u0643\u0646 \u064a\u0634\u062a\u063a\u0644\u0648\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627. \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0645\u060c \u0623\u0648 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0630\u0644\u0643\u060c \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062f\u0648\u0646 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u062a\u0647\u060c \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0625\u0646 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u0643\u0646 \u0645\u0627 \u062a\u0628\u0646\u064a \u0648\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a \u0623\u0648 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n

\n
\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n

\u2192 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0644\u064a \u0648\u0631\u0627 \u0643\u0644 \u0634\u064a\u0621<\/p>\n

\u2192 \u062a\u062d\u062f\u062f \u0645\u0646 \u0623\u0646\u062a \u0648\u0644\u064a\u0634 \u0645\u0648\u062c\u0648\u062f<\/p>\n

\u2192 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u0623\u0633\u0627\u0633\u064a\u0629<\/p>\n

\u2192 \u062a\u062e\u0644\u0642 \u0645\u0639\u0646\u0649 \u0648\u062a\u0628\u0646\u064a \u0648\u0644\u0627\u0621<\/p>\n <\/div>\n

\n

\u062a\u0633\u0648\u064a\u0642<\/p>\n

\u2192 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/p>\n

\u2192 \u064a\u0648\u0635\u0644 \u0631\u0633\u0627\u0644\u062a\u0643 \u0644\u0644\u0646\u0627\u0633<\/p>\n

\u2192 \u0642\u0635\u064a\u0631 \u0625\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u062f\u0649 \u0648\u062a\u0643\u062a\u064a\u0643\u064a<\/p>\n

\u2192 \u064a\u062e\u0644\u0642 \u0648\u0639\u064a \u0648\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/p>\n <\/div>\n <\/div>\n

\u0641\u0643\u0631 \u0641\u064a\u0647\u0627 \u0628\u0647\u0627\u0644\u0634\u0643\u0644:
\n\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0645\u062e\u0637\u0637 \u0627\u0644\u0645\u0647\u0646\u062f\u0633.
\n\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0641\u0631\u064a\u0642 \u0627\u0644\u0628\u0646\u0627\u0621.
\n\n\u0628\u062f\u0648\u0646 \u0627\u0644\u0645\u062e\u0637\u0637\u060c \u0641\u0631\u064a\u0642 \u0627\u0644\u0628\u0646\u0627\u0621 \u064a\u0634\u062a\u063a\u0644 \u0628\u0633\u0631\u0639\u0629 \u2014 \u0628\u0633 \u064a\u0628\u0646\u064a \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u063a\u0644\u0637.
\n\u0648\u0628\u062f\u0648\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0628\u0646\u0627\u0621\u060c \u0627\u0644\u0645\u062e\u0637\u0637 \u064a\u0638\u0644 \u0645\u062c\u0631\u062f \u0631\u0633\u0645 \u062c\u0645\u064a\u0644 \u0645\u0627 \u064a\u062a\u062d\u0648\u0644 \u0644\u0634\u064a\u0621 \u062d\u0642\u064a\u0642\u064a.
\n\n\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u2014 \u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0627\u0632\u0645 \u062a\u0643\u0648\u0646 \u0623\u0648\u0644\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627.
\n\n\u0627\u0644\u0628\u0632\u0646\u0633 \u0627\u0644\u0644\u064a \u0639\u0646\u062f\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062a\u0633\u0648\u064a\u0642 \u0636\u0639\u064a\u0641\u060c \u0645\u0645\u0643\u0646 \u064a\u0628\u0646\u064a \u0648\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0628\u0637\u064a\u0621.
\n\u0644\u0643\u0646 \u0627\u0644\u0628\u0632\u0646\u0633 \u0627\u0644\u0644\u064a \u0639\u0646\u062f\u0647 \u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u064a\u062e\u0644\u0642 \u0636\u062c\u0629\u060c \u064a\u0635\u0631\u0641 \u0641\u0644\u0648\u0633\u060c \u0648\u0645\u0627 \u064a\u0628\u0646\u064a \u0634\u064a\u0621 \u064a\u062f\u0648\u0645.
<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u062e\u0637\u0629.
\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.
\n\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u0634\u0628\u0647 \u0627\u0644\u0628\u0646\u0627\u0621 \u0628\u062f\u0648\u0646 \u0645\u062e\u0637\u0637 \u2014 \u0645\u0643\u0644\u0641\u060c \u0633\u0631\u064a\u0639\u060c \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0628\u062f\u0648\u0646 \u0641\u0627\u0626\u062f\u0629.
<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
02<\/div>\n
\n

\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0644\u064a \u064a\u0634\u0648\u0641\u0648\u0646\u0647 \u0627\u0644\u0646\u0627\u0633 \u2014 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0628\u0648\u0633\u062a\u0627\u062a\u060c \u062d\u0645\u0644\u0627\u062a\u060c \u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0627\u0645\u0629<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0644\u064a \u064a\u0634\u0648\u0641\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0645\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u2014 \u0643\u0644 \u0634\u064a\u0621 \u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u0634\u0648\u0641\u0647\u060c \u064a\u0633\u0645\u0639\u0647\u060c \u0648\u064a\u062a\u0641\u0627\u0639\u0644 \u0648\u064a\u0627\u0647.
\n\u0647\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u0637\u0644\u0639 \u0644\u0647\u0645 \u0641\u064a \u0627\u0644\u0641\u064a\u062f\u060c \u0627\u0644\u0628\u0648\u0633\u062a\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u062a\u0627\u064a\u0645 \u0644\u0627\u064a\u0646\u060c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u0646\u0632\u0644 \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u060c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0644\u064a \u064a\u062b\u0642\u0641\u0647\u0645\u060c \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0644\u064a \u062a\u062d\u0637 \u0627\u0633\u0645\u0643 \u0642\u062f\u0627\u0645 \u062c\u0645\u0647\u0648\u0631 \u062c\u062f\u064a\u062f.
\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u062d\u0631\u0643\u0629\u060c \u0625\u0646\u062a\u0627\u062c\u060c \u0648\u062a\u0646\u0641\u064a\u0630.
<\/p>\n

\n
\n \ud83d\udce2<\/span>\n

\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/strong> \u2014 \u0645\u0633\u0627\u062d\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629 \u062a\u0648\u0635\u0644 \u0639\u0631\u0636\u0643 \u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u0647\u062f\u0641<\/p>\n <\/div>\n

\n \ud83d\udcf1<\/span>\n

\u0627\u0644\u0628\u0648\u0633\u062a\u0627\u062a<\/strong> \u2014 \u0645\u062d\u062a\u0648\u0649 \u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0639\u0636\u0648\u064a \u064a\u0628\u0646\u064a \u0648\u0639\u064a \u0648\u064a\u0643\u0648\u0651\u0646 \u0645\u062c\u062a\u0645\u0639<\/p>\n <\/div>\n

\n \ud83c\udfaf<\/span>\n

\u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/strong> \u2014 \u062c\u0647\u0648\u062f \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0647\u0627 \u0647\u062f\u0641 \u0645\u062d\u062f\u062f \u0648\u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u0645\u0639\u064a\u0646<\/p>\n <\/div>\n

\n \u270d\ufe0f<\/span>\n

\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong> \u2014 \u0645\u062d\u062a\u0648\u0649 \u062a\u0639\u0644\u064a\u0645\u064a \u0623\u0648 \u062a\u0631\u0641\u064a\u0647\u064a \u0623\u0648 \u0645\u0644\u0647\u0645 \u064a\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631\u0643<\/p>\n <\/div>\n

\n \ud83d\udcf0<\/span>\n

\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<\/strong> \u2014 \u062a\u063a\u0637\u064a\u0629 \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0645\u0643\u062a\u0633\u0628\u0629 \u062a\u0632\u064a\u062f \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0648\u062a\u0628\u0646\u064a \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629<\/p>\n <\/div>\n <\/div>\n

\u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0625\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u0646\u062a\u0634\u0631 \u0648\u062a\u0648\u0635\u0644 \u2014 \u0644\u0643\u0646\u0647 \u063a\u0627\u0644\u0628\u064b\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637.
\n\u0623\u0648\u0644 \u0645\u0627 \u062a\u0648\u0642\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 \u064a\u0646\u062e\u0641\u0636.
\n\u0648\u0623\u0648\u0644 \u0645\u0627 \u062a\u0648\u0642\u0641 \u0627\u0644\u0646\u0634\u0631\u060c \u0627\u0644\u0648\u0635\u0648\u0644 \u064a\u0642\u0644.
\n\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062b\u0644 \u0635\u0646\u0628\u0648\u0631: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0641\u062a\u0648\u062d\u060c \u0627\u0644\u0645\u0627\u0621 \u064a\u062a\u062f\u0641\u0642.
\n\u0648\u0625\u0630\u0627 \u0633\u0643\u0651\u0631\u062a\u0647\u060c \u0627\u0644\u062a\u062f\u0641\u0642 \u064a\u0648\u0642\u0641.
\n\n\u0648\u0647\u0630\u0627 \u0645\u0648 \u0639\u064a\u0628 \u2014 \u0647\u0630\u0627 \u0628\u0628\u0633\u0627\u0637\u0629 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.
\n\n\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0628\u062f\u0623 \u0644\u0645\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0634\u0627\u0646 \u064a\u0633\u0648\u064a \u0634\u063a\u0644 \u0627\u0644\u0645\u0641\u0631\u0648\u0636 \u062a\u0633\u0648\u064a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:
\n\u0628\u0646\u0627\u0621 \u0634\u064a\u0621 \u064a\u062a\u0631\u0627\u0643\u0645 \u0648\u064a\u0633\u062a\u0645\u0631 \u0628\u0646\u0641\u0633\u0647 \u062d\u062a\u0649 \u0644\u0648 \u062a\u0648\u0642\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0641\u062a\u0631\u0629.
<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0646\u0634\u0631 \u0631\u0633\u0627\u0644\u062a\u0643 \u0648\u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631.
\n\u0644\u0643\u0646 \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u062a\u0647\u060c \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u2014 \u0648\u0645\u0627 \u0641\u064a \u0634\u064a\u0621 \u064a\u062a\u0631\u0627\u0643\u0645.
<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
03<\/div>\n
\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 = \u0627\u0644\u062e\u0637\u0629<\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u062e\u0637\u0629 \u2014 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u062a\u0646\u0641\u064a\u0630 \u0647\u0627\u0644\u062e\u0637\u0629<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0644\u0644\u0628\u0632\u0646\u0633.
\n\u0645\u0648 \u0647\u064a \u0627\u0644\u0644\u064a \u064a\u0634\u0648\u0641\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u2014 \u0644\u0643\u0646\u0647\u0627 \u0627\u0644\u0644\u064a \u062a\u062d\u062f\u062f \u0643\u0644 \u0634\u064a\u0621 \u064a\u0634\u0648\u0641\u0648\u0646\u0647.
\n\n\u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u0646\u062d\u0637 \u0642\u0628\u0644 \u0623\u064a \u062d\u0645\u0644\u0629 \u062a\u0646\u0637\u0644\u0642\u060c \u0642\u0628\u0644 \u0623\u064a \u0645\u062d\u062a\u0648\u0649 \u064a\u0646\u0635\u0646\u0639\u060c \u0648\u0642\u0628\u0644 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u064a\u0646\u0643\u062a\u0628.
\n\n\u062a\u062c\u0627\u0648\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0644\u064a \u0643\u0644 \u062a\u0633\u0648\u064a\u0642\u0643 \u064a\u0646\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627 \u0628\u0639\u062f\u064a\u0646.
<\/p>\n

\n
\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u064a\u0628 \u0639\u0644\u0649:<\/p>\n

\u2192 \u0644\u064a\u0634 \u0645\u0648\u062c\u0648\u062f\u064a\u0646 \u063a\u064a\u0631 \u0628\u0633 \u0639\u0634\u0627\u0646 \u0646\u062d\u0642\u0642 \u0641\u0644\u0648\u0633<\/p>\n

\u2192 \u0645\u0646\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0646\u062e\u062f\u0645<\/p>\n

\u2192 \u0634\u0648 \u0627\u0644\u0644\u064a \u064a\u0645\u064a\u0632\u0646\u0627 \u0641\u0639\u0644\u064b\u0627 \u0639\u0646 \u063a\u064a\u0631\u0646\u0627<\/p>\n

\u2192 \u0634\u0648 \u0627\u0644\u0644\u064a \u0646\u0645\u062b\u0644\u0647 \u0648\u0646\u0624\u0645\u0646 \u0641\u064a\u0647<\/p>\n <\/div>\n

\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u0627\u0648\u0628 \u0639\u0644\u0649:<\/p>\n

\u2192 \u0643\u064a\u0641 \u0646\u0648\u0635\u0644 \u0644\u062c\u0645\u0647\u0648\u0631\u0646\u0627<\/p>\n

\u2192 \u0634\u0648 \u0646\u0642\u0648\u0644 \u0639\u0634\u0627\u0646 \u0646\u0644\u0641\u062a \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645<\/p>\n

\u2192 \u0623\u064a \u0645\u0646\u0635\u0629 \u0646\u0633\u062a\u062e\u062f\u0645<\/p>\n

\u2192 \u0643\u064a\u0641 \u0646\u062d\u0648\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a<\/p>\n <\/div>\n <\/div>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u062a\u062d\u062f\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647.
\n\u0645\u0627 \u062a\u062a\u063a\u064a\u0631 \u0643\u0644 \u0634\u0647\u0631 \u0645\u0639 \u0643\u0644 \u062a\u0631\u0646\u062f \u062c\u062f\u064a\u062f.
\n\n\u0647\u064a \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0627\u0644\u0644\u064a \u062a\u062f\u0648\u0631 \u062d\u0648\u0644\u0647\u0627 \u0643\u0644 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642.
\n\n\u0644\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0648\u0627\u0636\u062d\u0629\u060c \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u0635\u064a\u0631 \u0633\u0647\u0644\u0629 \u2014 \u0644\u0623\u0646\u0643 \u062f\u0627\u064a\u0645 \u062a\u0639\u0631\u0641 \u0623\u0646\u062a \u0634\u0648 \u062a\u0645\u062b\u0644\u060c \u0645\u0646\u0648 \u062a\u0643\u0644\u0645\u060c \u0648\u0634\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0644\u064a \u062a\u0628\u064a \u062a\u0648\u0635\u0644\u0647.
\n\n\u0644\u0643\u0646 \u0644\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u063a\u0627\u064a\u0628\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629\u060c \u0643\u0644 \u0642\u0631\u0627\u0631 \u062a\u0633\u0648\u064a\u0642\u064a \u064a\u062a\u062d\u0648\u0644 \u0644\u0646\u0642\u0627\u0634\u060c \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u062d\u0633\u0647\u0627 \u0645\u0641\u0635\u0648\u0644\u0629\u060c \u0648\u0643\u0644 \u0625\u0639\u0627\u062f\u0629 \u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u062a\u0635\u064a\u0631 \u0636\u0631\u0648\u0631\u064a\u0629 \u062e\u0644\u0627\u0644 \u0633\u0646\u062a\u064a\u0646 \u0644\u0623\u0646 \u0645\u0627 \u0643\u0627\u0646 \u0641\u064a \u0623\u0633\u0627\u0633 \u062b\u0627\u0628\u062a \u0645\u0628\u0646\u064a \u0639\u0644\u064a\u0647.
<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u062e\u0644\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0631\u0627\u0628\u0637.
\n\u0628\u062f\u0648\u0646\u0647\u0627\u060c \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u062d\u0633\u0647\u0627 \u0645\u0641\u0635\u0648\u0644\u0629 \u2014 \u0644\u0623\u0646\u0647\u0627 \u0641\u0639\u0644\u064b\u0627 \u0643\u0630\u0644\u0643.
\n\u0642\u0648\u0629 \u062a\u0633\u0648\u064a\u0642\u0643 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0642\u0648\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0644\u064a \u0645\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627.
<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
04<\/div>\n
\n

\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0642\u0627\u0628\u0644 \u0647\u062f\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0635\u0644 \u0644\u0644\u0646\u0627\u0633 \u2014 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062e\u0644\u064a\u0647\u0645 \u064a\u0647\u062a\u0645\u0648\u0646 \u0641\u064a\u0643<\/h3>\n <\/div>\n <\/div>\n
\n

\u0647\u0630\u0627 \u0623\u0647\u0645 \u0641\u0631\u0642 \u0644\u0627\u0632\u0645 \u062a\u0633\u062a\u0648\u0639\u0628\u0647.
\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u062e\u062f\u0645\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641\u0629 \u062c\u0630\u0631\u064a\u064b\u0627 \u2014 \u0648\u0641\u0647\u0645\u0643 \u0644\u062f\u0648\u0631 \u0643\u0644 \u0648\u0627\u062d\u062f \u0641\u064a\u0647\u0645 \u0628\u064a\u063a\u064a\u0651\u0631 \u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u064a\u0641 \u062a\u0648\u0632\u0639 \u0648\u0642\u062a\u0643\u060c \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u060c \u0648\u0637\u0627\u0642\u0629\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.
<\/p>\n

\n
\n

\ud83d\udce3<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u0627\u0648\u0628 \u0639\u0644\u0649: \u0643\u064a\u0641<\/p>\n

\u0643\u064a\u0641 \u0646\u0648\u0635\u0644 \u0644\u0644\u0646\u0627\u0633\u061f<\/p>\n

\u0643\u064a\u0641 \u0646\u062d\u0648\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621\u061f<\/p>\n <\/div>\n

\n

\ud83e\udded<\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u064a\u0628 \u0639\u0644\u0649: \u0644\u064a\u0634<\/p>\n

\u0644\u064a\u0634 \u064a\u062e\u062a\u0627\u0631\u0648\u0646\u0627\u061f<\/p>\n

\u0644\u064a\u0634 \u0645\u0648\u062c\u0648\u062f\u064a\u0646 \u0648\u0634\u0648 \u0646\u0624\u0645\u0646 \u0641\u064a\u0647\u061f<\/p>\n <\/div>\n <\/div>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0635\u0644 \u0644\u0644\u0646\u0627\u0633 \u2014 \u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u062e\u0644\u064a\u0647\u0645 \u064a\u0628\u0642\u0648\u0646.
\n\u062a\u0642\u062f\u0631 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0634\u0627\u0646 \u062a\u062c\u064a\u0628 \u0634\u062e\u0635 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0623\u0648\u0644 \u0645\u0631\u0629.
\n\u0644\u0643\u0646 \u0625\u0630\u0627 \u0645\u0627 \u0641\u064a \u0647\u0648\u064a\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0644\u0627 \u0633\u0628\u0628 \u0642\u0648\u064a \u064a\u062e\u0644\u064a\u0647 \u064a\u062e\u062a\u0627\u0631\u0643 \u0639\u0646 \u063a\u064a\u0631\u0643\u060c \u0648\u0644\u0627 \u0642\u064a\u0645 \u064a\u0642\u062f\u0631 \u064a\u0631\u062a\u0628\u0637 \u0641\u064a\u0647\u0627 \u2014 \u0628\u064a\u062c\u064a\u060c \u064a\u0637\u0627\u0644\u0639\u060c \u0648\u064a\u0645\u0634\u064a.
\n\n\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u062e\u0644\u0642 \u0627\u0644\u062c\u0630\u0628 \u0627\u0644\u0644\u064a \u064a\u062e\u0644\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0631\u062c\u0639\u0648\u0646 \u0645\u0631\u0629 \u0648\u0631\u0627 \u0645\u0631\u0629\u060c
\n\u0648\u062a\u0628\u0646\u064a \u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0643\u0644\u0627\u0645 (word of mouth) \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a\u060c
\n\u0648\u062a\u062e\u0644\u064a\u0643 \u062a\u0642\u062f\u0631 \u062a\u0633\u0639\u0651\u0631 \u0628\u0634\u0643\u0644 \u0623\u0639\u0644\u0649\u060c
\n\u0648\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0645\u0634\u062a\u0631\u064a\u064a\u0646 \u0645\u0631\u0629 \u0648\u062d\u062f\u0629 \u0625\u0644\u0649 \u062f\u0627\u0639\u0645\u064a\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u064a\u062a\u0643\u0644\u0645\u0648\u0646 \u0639\u0646\u0643 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u0637\u0644\u0628 \u0645\u0646\u0647\u0645.
<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u064a\u0628 \u0627\u0644\u0646\u0627\u0633 \u0644\u062d\u062f \u0628\u0627\u0628\u0643.
\n\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u062e\u0644\u064a\u0647\u0645 \u064a\u062f\u0642\u0648\u0646 \u0627\u0644\u0628\u0627\u0628 \u2014 \u0648\u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0631\u062c\u0639\u0647\u0645 \u0628\u0639\u062f \u0645\u0627 \u064a\u0645\u0634\u0648\u0646.
\n\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646\u060c \u0644\u0643\u0646 \u0644\u0627 \u062a\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0645 \u0623\u0628\u062f.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
05<\/div>\n
\n

\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/p>\n

\u0644\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0648\u0627\u0636\u062d\u0629 \u2014 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0634\u062a\u063a\u0644 \u0644\u0635\u0627\u0644\u062d\u0643 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u062a\u0634\u062a\u063a\u0644 \u0643\u0645\u0636\u0627\u0639\u0641 \u0644\u0643\u0644 \u0646\u0634\u0627\u0637 \u062a\u0633\u0648\u064a\u0642\u064a \u062a\u0633\u0648\u064a\u0647.
\n\u0644\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d\u060c \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0639\u0631\u0641 \u0628\u0627\u0644\u0636\u0628\u0637 \u0634\u0648 \u064a\u0642\u0648\u0644\u060c
\n\u0648\u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u0639\u0631\u0641 \u0628\u0627\u0644\u0636\u0628\u0637 \u0623\u0646\u062a \u0634\u0648 \u062a\u0645\u062b\u0644\u060c
\n\u0648\u0643\u0644 \u0642\u0637\u0639\u0629 \u0645\u062d\u062a\u0648\u0649 \u2014 \u0643\u0644 \u0625\u0639\u0644\u0627\u0646\u060c \u0643\u0644 \u0628\u0648\u0633\u062a\u060c \u0643\u0644 \u062d\u0645\u0644\u0629 \u2014 \u062a\u0639\u0632\u0632 \u0646\u0641\u0633 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0627\u0633\u0642\u0629.
\n\n\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a \u0644\u0647\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0647\u0648 \u0627\u0644\u0644\u064a \u064a\u0628\u0646\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Equity):
\n\u0623\u0635\u0644 \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633 \u064a\u062e\u0644\u064a\u0643 \u062a\u0642\u062f\u0631 \u062a\u0633\u0639\u0651\u0631 \u0623\u0639\u0644\u0649\u060c \u0648\u062a\u062d\u0648\u0644 \u0623\u0633\u0647\u0644\u060c \u0648\u062a\u0646\u0645\u0648 \u0628\u0645\u0642\u0627\u0648\u0645\u0629 \u0623\u0642\u0644.
<\/p>\n\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u0627\u0632\u0645 \u062a\u062d\u062f\u062f \u0623\u0631\u0628\u0639 \u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u2014 \u0648\u0625\u0630\u0627 \u0647\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0643\u0627\u0646\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0642\u0641\u0644\u0629\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0643\u0648\u0646\u0647 \u0645\u0639\u0631\u0643\u0629 \u0635\u0639\u0628\u0629 \u0648\u064a\u0635\u064a\u0631 \u0646\u0638\u0627\u0645 \u064a\u062a\u0631\u0627\u0643\u0645 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a:<\/p>\n\n

\n
\n
\u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/div>\n

\u0634\u0648 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u0644\u064a \u062a\u0645\u0644\u0643\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u061f
\n\u0648\u0634\u0648 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0644\u064a \u062a\u0633\u0648\u064a\u0647 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0623\u064a \u0623\u062d\u062f \u2014 \u0648\u0644\u0645\u064a\u0646\u061f
\n\n\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0645\u0648 \u062a\u0642\u064a\u064a\u062f \u2014 \u0647\u0648 \u0645\u0635\u062f\u0631 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629.
\n\n\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u062d\u0627\u0648\u0644 \u062a\u0643\u0648\u0646 \u0643\u0644 \u0634\u064a\u0621\u060c \u0645\u0627 \u062a\u0645\u0644\u0643 \u0634\u064a\u0621.
\n\u0648\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u0644\u064a \u062a\u0631\u0643\u0632 \u0628\u0639\u0645\u0642 \u0639\u0644\u0649 \u0634\u064a\u0621 \u0648\u0627\u062d\u062f \u0645\u062d\u062f\u062f\u060c \u062a\u0635\u064a\u0631 \u0623\u0648\u0644 \u0627\u0633\u0645 \u064a\u062e\u0637\u0631 \u0639\u0644\u0649 \u0628\u0627\u0644 \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0641\u0626\u062a\u0647\u0627.
<\/p>\n <\/div>\n

\n
\u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/div>\n

\u0645\u0646\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u062a\u0643\u0644\u0645 \u2014 \u0648\u0627\u0644\u0623\u0647\u0645\u060c \u0645\u0646\u0648 \u0645\u0627 \u062a\u0643\u0644\u0645\u0647\u061f
\n\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0644\u064a \u064a\u0643\u0644\u0645 \u0627\u0644\u0643\u0644\u060c \u0641\u0639\u0644\u064a\u064b\u0627 \u0645\u0627 \u064a\u0643\u0644\u0645 \u0623\u062d\u062f.
\n\n\u0644\u0627\u0632\u0645 \u062a\u0639\u0631\u064a\u0641 \u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u0643\u0648\u0646 \u062f\u0642\u064a\u0642 \u0644\u062f\u0631\u062c\u0629 \u0625\u0646 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0635\u062d \u0644\u0645\u0627 \u064a\u0634\u0648\u0641 \u062a\u0633\u0648\u064a\u0642\u0643\u060c \u064a\u062d\u0633 \u0625\u0646\u0643 \u0643\u0627\u062a\u0628 \u0644\u0647 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f\u064b\u0627.
\n\n\u0647\u0627\u0644\u062f\u0642\u0629 \u0645\u0648 \u0625\u0642\u0635\u0627\u0621 \u2014 \u0647\u064a \u062c\u0630\u0628.
<\/p>\n <\/div>\n

\n
\u0627\u0644\u0631\u0633\u0627\u0644\u0629<\/div>\n

\u0634\u0648 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0644\u064a \u062a\u0648\u0635\u0644\u0647\u0627 \u0639\u0644\u0627\u0645\u062a\u0643 \u2014 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0639\u0628\u0631 \u0643\u0644 \u0645\u0646\u0635\u0629\u060c \u0648\u0641\u064a \u0643\u0644 \u0642\u0637\u0639\u0629 \u0645\u062d\u062a\u0648\u0649\u061f
\n\u0645\u0648 \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631. \u0628\u0644 \u062d\u0642\u064a\u0642\u0629 \u0639\u0646 \u0634\u0648 \u062a\u0633\u0648\u064a\u060c \u0648\u0644\u0645\u064a\u0646 \u062a\u0633\u0648\u064a\u0647\u060c \u0648\u0644\u064a\u0634 \u0647\u0630\u0627 \u0627\u0644\u0634\u064a \u0645\u0647\u0645.
\n\n\u0631\u0633\u0627\u0644\u062a\u0643 \u0647\u064a \u0627\u0644\u062e\u064a\u0637 \u0627\u0644\u0644\u064a \u064a\u0631\u0628\u0637 \u0643\u0644 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639 \u0628\u0639\u0636\u060c
\n\u0648\u064a\u062d\u0648\u0644\u0647\u0627 \u0645\u0646 \u0628\u0648\u0633\u062a\u0627\u062a \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0641\u0631\u0642\u0629 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0627\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.
<\/p>\n <\/div>\n

\n
\u0627\u0644\u0642\u064a\u0645<\/div>\n

\u0634\u0648 \u062a\u0624\u0645\u0646 \u0641\u064a\u0647 \u0639\u0644\u0627\u0645\u062a\u0643\u061f
\n\u0648\u0634\u0648 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0644\u064a \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631\u0627\u062a\u0643 \u2014 \u0634\u0648 \u0627\u0644\u0644\u064a \u062a\u0633\u0648\u064a\u0647 \u0648\u0627\u0644\u0644\u064a \u0645\u0627 \u062a\u0633\u0648\u064a\u0647\u060c \u0648\u0634\u0648 \u062a\u0645\u062b\u0644\u0647 \u0648\u0636\u062f\u0647\u061f
\n\n\u0641\u064a \u0632\u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u062a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0642\u0628\u0644 \u0645\u0627 \u062a\u0634\u062a\u0631\u064a\u060c \u0648\u062a\u062a\u0648\u0642\u0639 \u0645\u0646\u0647 \u0645\u0648\u0642\u0641 \u0648\u0642\u064a\u0645\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0631\u0628\u062d\u060c
\n\u0642\u064a\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0645\u0627 \u0639\u0627\u062f\u062a \u062e\u064a\u0627\u0631.
\n\n\u0647\u064a \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0627\u0644\u0644\u064a \u064a\u0628\u0646\u064a \u0648\u0644\u0627\u0621 \u0645\u0627 \u064a\u0642\u062f\u0631 \u0623\u064a \u0645\u0646\u0627\u0641\u0633 \u064a\u0634\u062a\u0631\u064a\u0647.
<\/p>\n <\/div>\n <\/div>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0644\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u0642\u064a\u0645 \u0645\u062d\u062f\u062f\u064a\u0646 \u0628\u0648\u0636\u0648\u062d \u2014
\n\u062a\u0633\u0648\u064a\u0642\u0643 \u0645\u0627 \u0628\u0633 \u064a\u0646\u0634\u0631 \u0639\u0644\u0627\u0645\u062a\u0643\u060c \u0628\u0644 \u064a\u0628\u0646\u064a\u0647\u0627.
\n\u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0644\u064a \u0642\u0628\u0644\u0647\u0627\u060c \u0648\u0643\u0644 \u0639\u0645\u064a\u0644 \u064a\u062a\u062d\u0648\u0644 \u0644\u0646\u0627\u0642\u0644 \u0644\u0642\u0635\u0629 \u0639\u0644\u0627\u0645\u062a\u0643.
<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
06<\/div>\n
\n

\u0642\u0628\u0644 \u0645\u0627 \u062a\u0633\u0648\u0651\u0642<\/p>\n

\u0642\u0628\u0644 \u0645\u0627 \u062a\u0634\u063a\u0651\u0644 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u2014 \u0627\u0633\u0623\u0644 \u0646\u0641\u0633\u0643 \u0647\u0627\u0644\u0623\u0633\u0626\u0644\u0629<\/h3>\n <\/div>\n <\/div>\n
\n

\u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0633\u0631\u0639 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062c\u0627\u0648\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0644\u064a \u062a\u062e\u0644\u064a \u0647\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0634\u062a\u063a\u0644 \u0641\u0639\u0644\u064b\u0627.
\n\u064a\u0639\u0632\u0632\u0648\u0646 \u0628\u0648\u0633\u062a\u0627\u062a\u060c \u064a\u0634\u063a\u0644\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u064a\u0648\u0638\u0641\u0648\u0646 \u0635\u0646\u0627\u0639 \u0645\u062d\u062a\u0648\u0649 \u2014 \u0628\u062f\u0648\u0646 \u0645\u0627 \u064a\u062d\u062f\u062f\u0648\u0646 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0644\u064a \u064a\u0639\u0637\u064a \u0643\u0644 \u0647\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u062a\u062c\u0627\u0647\u060c \u062a\u0631\u0627\u0628\u0637\u060c \u0648\u0642\u0648\u0629.
\n\n\u0642\u0628\u0644 \u0645\u0627 \u062a\u0633\u062a\u062b\u0645\u0631 \u0623\u064a \u062f\u0631\u0647\u0645 \u0625\u0636\u0627\u0641\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0644\u0627\u0632\u0645 \u064a\u0643\u0648\u0646 \u0639\u0646\u062f\u0643 \u0625\u062c\u0627\u0628\u0627\u062a \u0635\u0631\u064a\u062d\u0629 \u0644\u0647\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629.
<\/p>\n

\n
\n \u2460<\/span>\n
\n

\u0647\u0644 \u0623\u0639\u0631\u0641 \u062c\u0645\u0647\u0648\u0631\u064a\u061f<\/p>\n

\u0645\u0648 \u0628\u0633 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629.
\n\u0645\u062e\u0627\u0648\u0641\u0647\u0645\u060c \u0631\u063a\u0628\u0627\u062a\u0647\u0645\u060c \u0625\u062d\u0628\u0627\u0637\u0627\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0644\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0648\u0647\u0645 \u064a\u0634\u0631\u062d\u0648\u0646 \u0645\u0634\u0627\u0643\u0644\u0647\u0645.
\n\n\u0625\u0630\u0627 \u0645\u0627 \u062a\u0642\u062f\u0631 \u062a\u0648\u0635\u0641 \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0641\u064a \u0641\u0642\u0631\u0629 \u0648\u062d\u062f\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u2014
\n\u0641\u0623\u0646\u062a \u0645\u0627 \u062a\u0639\u0631\u0641\u0647 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0643\u0627\u0641\u064a \u0639\u0634\u0627\u0646 \u062a\u0633\u0648\u0651\u0642 \u0644\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.
<\/p>\n <\/div>\n <\/div>\n

\n \u2461<\/span>\n
\n

\u0634\u0648 \u0647\u0648 \u062a\u0645\u0648\u0636\u0639\u064a\u061f<\/p>\n

\u0647\u0644 \u062a\u0642\u062f\u0631 \u062a\u0642\u0648\u0644 \u0628\u062c\u0645\u0644\u0629 \u0648\u062d\u062f\u0629 \u0644\u064a\u0634 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062e\u062a\u0627\u0631\u0643 \u0623\u0646\u062a \u0628\u062f\u0644 \u0643\u0644 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629\u061f
\n\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0625\u062c\u0627\u0628\u062a\u0643 \u201c\u0639\u0646\u062f\u0646\u0627 \u062c\u0648\u062f\u0629 \u0648\u062e\u0628\u0631\u0629\u201d \u2014 \u0641\u0647\u0630\u0627 \u0645\u0648 \u062a\u0645\u0648\u0636\u0639\u060c \u0647\u0630\u0627 \u0643\u0644\u0627\u0645 \u0627\u0644\u0643\u0644 \u064a\u0642\u0648\u0644\u0647.
\n\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648 \u0627\u062f\u0639\u0627\u0621 \u0645\u062d\u062f\u062f \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062f\u0641\u0627\u0639 \u0639\u0646\u0647\u060c \u0645\u0627 \u064a\u0642\u062f\u0631 \u064a\u0642\u0648\u0644\u0647 \u063a\u064a\u0631\u0643.
<\/p>\n <\/div>\n <\/div>\n

\n \u2462<\/span>\n
\n

\u0634\u0648 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0644\u064a \u0623\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0645\u0646\u0647\u061f<\/p>\n

\u0634\u0648 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0644\u064a \u062a\u062a\u0648\u0642\u0639\u0647\u0627 \u0645\u0646 \u062a\u0633\u0648\u064a\u0642\u0643\u061f
\n\u0645\u0648 \u201c\u0648\u0639\u064a \u0623\u0643\u062b\u0631\u201d \u2014 \u0628\u0644 \u0647\u062f\u0641 \u0645\u062d\u062f\u062f: \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0623\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644.
\n\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062f\u0648\u0646 \u0646\u062a\u064a\u062c\u0629 \u0645\u062d\u062f\u062f\u0629 \u0647\u0648 \u0646\u0634\u0627\u0637 \u0628\u062f\u0648\u0646 \u0645\u062d\u0627\u0633\u0628\u0629 \u2014
\n\u0648\u0627\u0644\u0646\u0634\u0627\u0637 \u0628\u062f\u0648\u0646 \u0645\u062d\u0627\u0633\u0628\u0629 \u062f\u0627\u064a\u0645\u064b\u0627 \u064a\u0646\u062a\u0647\u064a \u0628\u062e\u064a\u0628\u0629 \u0623\u0645\u0644.
<\/p>\n <\/div>\n <\/div>\n

\n \u2463<\/span>\n
\n

\u0643\u064a\u0641 \u064a\u062d\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0645\u0627 \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u064a\u061f<\/p>\n

\u0647\u0630\u0627 \u0647\u0648 \u0633\u0624\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.
\n\u0645\u0648 \u0634\u0648 \u064a\u0641\u0643\u0631\u0648\u0646 \u2014 \u0634\u0648 \u064a\u062d\u0633\u0648\u0646\u061f
\n\u062b\u0642\u0629\u061f \u0625\u0644\u0647\u0627\u0645\u061f \u0641\u0647\u0645\u061f \u062d\u0645\u0627\u0633\u061f
\n\n\u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0627\u0644\u0644\u064a \u062a\u062e\u0644\u0642\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0647\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0641\u0639\u0644\u064b\u0627.
\n\u0648\u0647\u0630\u0627 \u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0647\u0648 \u0627\u0644\u0644\u064a \u064a\u062d\u062f\u062f \u0625\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0643\u0648\u0646 \u0645\u0634\u062a\u0631\u064a \u0645\u0631\u0629 \u0648\u062d\u062f\u0629 \u0623\u0648 \u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u2014 \u0623\u0648 \u0645\u062c\u0631\u062f \u062a\u062c\u0631\u0628\u0629 \u062a\u064f\u0646\u0633\u0649.
<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0625\u0630\u0627 \u0645\u0627 \u062a\u0642\u062f\u0631 \u062a\u062c\u0627\u0648\u0628 \u0639\u0644\u0649 \u0647\u0627\u0644\u0623\u0631\u0628\u0639 \u0623\u0633\u0626\u0644\u0629 \u0628\u0648\u0636\u0648\u062d \u2014 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0646\u062f\u0643 \u0647\u064a \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0645\u0634\u0627\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u062e\u0641\u064a\u0629.
\n\u0635\u0644\u0651\u062d \u0627\u0644\u0623\u0633\u0627\u0633 \u0623\u0648\u0644\u064b\u0627\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0627\u0628\u0646\u064a \u0639\u0644\u064a\u0647.
<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n

\u0627\u0644\u062b\u0642\u0629 \u062a\u0645\u0644\u0643\u0647.<\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u062e\u0637\u0629.
\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.
\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u2014 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/p>\n

\u062d\u062f\u062f \u062a\u0631\u0643\u064a\u0632\u0643\u060c \u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0631\u0633\u0627\u0644\u062a\u0643\u060c \u0648\u0642\u064a\u0645\u0643 \u0623\u0648\u0644\u064b\u0627.
\n\u0648\u0628\u0639\u062f\u0647\u0627 \u062e\u0644\u0651 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0633\u0648\u064a \u0634\u063a\u0644\u0647 \u2014 \u064a\u0646\u0634\u0631 \u0642\u0635\u0629 \u062a\u0633\u062a\u0627\u0647\u0644 \u062a\u0646\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633.
\n\n\u0644\u0645\u0627 \u062a\u0634\u062a\u063a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639 \u0628\u0639\u0636\u060c \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0644\u064a \u0642\u0628\u0644\u0647\u0627\u060c
\n\u0648\u0643\u0644 \u0639\u0645\u064a\u0644 \u064a\u0636\u064a\u0641 \u0644\u0642\u064a\u0645\u0629 \u0639\u0644\u0627\u0645\u062a\u0643\u060c
\n\u0648\u064a\u0635\u064a\u0631 \u0627\u0644\u0646\u0645\u0648 \u0646\u0638\u0627\u0645\u064a \u0628\u062f\u0644 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0639\u0634\u0648\u0627\u0626\u064a.<\/p>\n

\n \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span>\n \u062a\u0633\u0648\u064a\u0642<\/span>\n \u062a\u0631\u0643\u064a\u0632<\/span>\n \u062c\u0645\u0647\u0648\u0631<\/span>\n \u0631\u0633\u0627\u0644\u0629<\/span>\n \u0642\u064a\u0645<\/span>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Brand Strategy Brand Strategy vs Marketing \u2014One Creates Attention.The Other Converts It Into Customers. Most businesses confuse Brand Strategy with… <\/p>\n

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