{"id":1842,"date":"2026-05-11T15:40:18","date_gmt":"2026-05-11T11:40:18","guid":{"rendered":"https:\/\/mohamed-hussien-marketing.com\/?p=1842"},"modified":"2026-05-11T15:40:21","modified_gmt":"2026-05-11T11:40:21","slug":"why-your-brand-is-failing","status":"publish","type":"post","link":"https:\/\/mohamed-hussien-marketing.com\/ar\/2026\/05\/11\/why-your-brand-is-failing\/","title":{"rendered":"\u0644\u064a\u0634 \u0628\u0631\u0627\u0646\u062f\u0643 \u0641\u0627\u0634\u0644 \u2014 \u0648\u0643\u064a\u0641 \u062a\u0635\u0644\u062d\u0647"},"content":{"rendered":"\n
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Brand Experience<\/p>\n

Why Your Brand Is Failing \u2014
And It Has Nothing
To Do With Awareness.<\/span><\/h2>\n<\/div>\n\n

Why is your brand failing? The problem is not that people don’t know you exist. The problem is that the experience they have with you does not match the image you project. That gap \u2014 between what you promise and what you deliver \u2014 is where brands die quietly, one disappointed customer at a time.<\/p>\n\n

Most business owners respond to poor brand performance by investing more in marketing \u2014 better ads, more content, a new logo. But none of that fixes the real problem. Because when someone’s experience with your brand contradicts the story you’re telling about it, no amount of promotion will save you. This post breaks down exactly why brands fail \u2014 and what the difference between a broken brand and a successful one actually looks like in practice.<\/p>\n\n\n\n

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What This Article Covers<\/p>\n

\n
\n

01<\/p>\n

THE REAL REASON<\/p>\n <\/div>\n

\n

02<\/p>\n

THE RESTAURANT TEST<\/p>\n <\/div>\n

\n

03<\/p>\n

THE PROMISE GAP<\/p>\n <\/div>\n

\n

04<\/p>\n

BRANDS THAT FAIL<\/p>\n <\/div>\n

\n

05<\/p>\n

HOW TO FIX IT<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
01<\/div>\n
\n

The Real Reason<\/p>\n

Why Your Brand Is Failing \u2014 The Problem Is Not That People Don’t Know You<\/h3>\n <\/div>\n <\/div>\n
\n

The instinct when a brand is underperforming is to invest in more visibility \u2014 run more ads, post more content, get more followers. This instinct is almost always wrong. Visibility does not fix a brand problem. It amplifies it. More people discovering a brand that disappoints them is not growth \u2014 it is accelerated erosion of trust at scale.<\/p>\n

\n
\n

\u274c What Most Brands Do When Failing<\/p>\n

Increase ad budget to reach more people<\/p>\n

Redesign the logo or refresh the visual identity<\/p>\n

Post more content and increase frequency<\/p>\n

Blame the market, the competition, or the economy<\/p>\n <\/div>\n

\n

\u2705 What Actually Fixes a Brand<\/p>\n

Close the gap between the promise and the experience<\/p>\n

Audit every customer touchpoint honestly<\/p>\n

Make the reality match \u2014 or exceed \u2014 the expectation<\/p>\n

Build something worth talking about before asking people to talk about it<\/p>\n <\/div>\n <\/div>\n

A brand is not your logo, your color palette, or your tagline. A brand is the sum total of every experience someone has with your business \u2014 from the first time they see an ad, to how they are greeted when they walk in, to how their problem is handled when something goes wrong. Every single one of these touchpoints is either building trust or destroying it. There is no neutral. And when the experience consistently fails to match the expectation the brand creates, the brand loses \u2014 regardless of how much marketing budget is thrown at the problem.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> Why is your brand failing? Almost always because the experience you deliver does not match the image you project. More marketing without fixing this makes the problem worse \u2014 not better.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
02<\/div>\n
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The Restaurant Test<\/p>\n

Two Restaurant Experiences That Explain Every Brand Failure<\/h3>\n <\/div>\n <\/div>\n
\n

There is no cleaner illustration of how brand failure works than two restaurant experiences that most people have had at some point in their lives. These scenarios are not about food. They are about the relationship between expectation and reality \u2014 which is the entire game of branding, regardless of your industry.<\/p>\n

\n
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EXPERIENCE ONE \u2014 The High Expectation Failure<\/p>\n

You enter a restaurant that someone you trust has praised highly. Your expectation is already elevated \u2014 you are anticipating something exceptional.<\/p>\n

But the first impression is a cold staff member, slow service, and food that is perfectly average. Nothing about the experience resembles what you were told to expect.<\/p>\n

Result: Deep disappointment. You feel misled. You will never return \u2014 and you will tell others not to go.<\/p>\n <\/div>\n

\n

EXPERIENCE TWO \u2014 The Pleasant Surprise<\/p>\n

You walk into a restaurant you have never heard of \u2014 you simply saw an ad and walked in with no particular expectations. You were not promised anything extraordinary.<\/p>\n

But the service is warm, the atmosphere is exactly as shown, and the food exceeds what the ad suggested. Everything matches \u2014 and then some.<\/p>\n

Result: Genuine delight. You feel the brand delivered on its promise. You return \u2014 and you tell others to go.<\/p>\n <\/div>\n <\/div>\n

The critical difference between these two experiences has nothing to do with the actual quality of the food or the size of the marketing budget. It is entirely about the gap \u2014 or the absence of a gap \u2014 between what the brand promises and what the customer actually receives. The first restaurant created a large promise and delivered a small experience. The second restaurant made a modest promise and delivered a larger experience. One is a formula for brand death. The other is a formula for organic growth through word of mouth.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> A large promise with a weak experience destroys trust. A clear promise with a matching experience builds it. Your brand lives or dies in the space between what you say and what you deliver.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
03<\/div>\n
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The Promise Gap<\/p>\n

The Simple Formula Every Brand Must Understand<\/h3>\n <\/div>\n <\/div>\n
\n

The difference between a failing brand and a successful one can be reduced to a single equation. It is not about budget, not about industry, not about team size. It is about the relationship between the promise you make and the experience you deliver.<\/p>\n

\n
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\u274c FAILING BRAND FORMULA<\/p>\n

Big Promise<\/p>\n

+<\/p>\n

Weak Experience<\/p>\n

=<\/p>\n

Disappointment, Distrust, Churn<\/p>\n <\/div>\n

\n

\u2705 SUCCESSFUL BRAND FORMULA<\/p>\n

Clear Promise<\/p>\n

+<\/p>\n

Matching Experience<\/p>\n

=<\/p>\n

Trust, Loyalty, Word of Mouth<\/p>\n <\/div>\n <\/div>\n

Notice that the successful formula does not require an extraordinary promise. It requires a clear one. The brand that promises “the best coffee in Dubai” and delivers average coffee has failed. The brand that promises “a warm, consistent cup every morning” and delivers exactly that has succeeded \u2014 because every customer’s expectation was met precisely. Consistency is the foundation of brand trust. You do not need to be extraordinary. You need to be reliably, predictably what you say you are.<\/p>\n

This principle applies at every scale \u2014 from a small caf\u00e9 in Jumeirah to a multinational operating across the GCC. The brands that command loyalty, premium pricing, and organic referrals are not always the ones with the biggest promises. They are the ones whose delivery consistently matches or exceeds the expectation they set. That gap \u2014 closed or open \u2014 is the single most important measure of brand health.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> You don’t need a bigger promise. You need a clearer one \u2014 and the operational discipline to deliver it without exception, every single time.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n
04<\/div>\n
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The Pattern<\/p>\n

Brands Fail Because They Sell an Image and Deliver a Different Reality<\/h3>\n <\/div>\n <\/div>\n
\n

The pattern of brand failure is remarkably consistent across industries, markets, and business sizes. A business invests heavily in creating a compelling image \u2014 beautiful photography, polished branding, confident marketing claims. But the actual experience of interacting with that business tells a completely different story. They say one thing. They deliver another. And customers, who are not naive, notice.<\/p>\n

\n
\n
SAY<\/div>\n

“We are customer-first” \u2014 but the after-sales experience is slow, dismissive, and hard to reach<\/p>\n <\/div>\n

\n
SAY<\/div>\n

“Premium quality” \u2014 but the product packaging arrives damaged and customer complaints go unanswered<\/p>\n <\/div>\n

\n
SAY<\/div>\n

“Trusted by hundreds of clients” \u2014 but new clients are handled inconsistently with no clear onboarding process<\/p>\n <\/div>\n

\n
SAY<\/div>\n

“Results-driven marketing” \u2014 but the reports show impressions and engagement with no connection to revenue<\/p>\n <\/div>\n <\/div>\n

Each of these disconnects is a brand failure \u2014 not a marketing failure. The marketing did its job: it got people in the door. The brand failed because it could not deliver on what the marketing promised. And in the UAE market specifically, where word of mouth travels fast through tightly connected business and social networks, a single significant gap between promise and delivery can undo months of brand-building work in days.<\/p>\n

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\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> Every gap between what you say and what you deliver is a trust withdrawal from your brand’s account. Enough withdrawals with no deposits and the account closes \u2014 permanently.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
05<\/div>\n
\n

The Fix<\/p>\n

How to Build a Brand That Actually Works \u2014 Start With the Experience, Not the Image<\/h3>\n <\/div>\n <\/div>\n
\n

Building a brand that succeeds long-term requires reversing the typical business instinct. Most businesses start with image \u2014 how do we look, what do we say, how do we present ourselves \u2014 and treat experience as secondary. The businesses that build lasting brands do the opposite. They start with experience \u2014 what does the customer feel at every touchpoint \u2014 and let the image flow naturally from a reality that is already worth communicating.<\/p>\n

\n
\n \u2460<\/span>\n
\n

Audit Every Customer Touchpoint Honestly<\/p>\n

Walk through your business as a customer would \u2014 from first discovery to post-purchase. At each step, ask: does this experience match the promise we are making in our marketing? Where it does not, you have found the source of your brand problem. Fix the touchpoint before you increase the promise.<\/p>\n <\/div>\n <\/div>\n

\n \u2461<\/span>\n
\n

Make Your Brand Promise Specific and Honest<\/p>\n

Replace vague claims like “the best” and “premium quality” with specific, honest commitments you can actually guarantee. “Delivered within 24 hours, or we refund the delivery fee.” “Your call is answered by a human within 2 minutes.” Specific promises are both more believable and more manageable to consistently deliver.<\/p>\n <\/div>\n <\/div>\n

\n \u2462<\/span>\n
\n

Engineer Moments That Exceed Expectation<\/p>\n

The brands that generate the strongest word of mouth are not the ones that consistently meet expectations \u2014 they are the ones that occasionally, deliberately, exceed them. A handwritten note in a package. A follow-up call three days after purchase. A small unexpected gesture at a moment of friction. These moments cost very little and create disproportionately strong brand loyalty.<\/p>\n <\/div>\n <\/div>\n

\n \u2463<\/span>\n
\n

Build Consistency Before You Build Scale<\/p>\n

A brand that delivers a great experience 80% of the time and a poor one 20% of the time is not a strong brand. It is an inconsistent one \u2014 and inconsistency is fatal to trust. Before you invest in scaling your reach, invest in systematizing your delivery. Document your standards, train your team to them, and measure compliance. Consistency at small scale is the foundation of trustworthy growth.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n

The soft CTA:<\/strong> If your brand is generating attention but not converting it into loyal customers \u2014 the gap between your promise and your experience is the diagnosis. Book a 15-minute brand audit call<\/strong> to identify exactly where your customer experience is contradicting your brand story.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n

Build Your Brand Right<\/p>\n

A strong brand starts with a clear strategy \u2014 not a bigger budget.<\/p>\n

Before you invest more in marketing, make sure your brand foundation is solid. These tools will help you build the strategy, the message, and the content system that turns your brand into something worth talking about.<\/p>\n Explore the Marketing Growth Tools \u2192<\/a>\n<\/div>\n\n\n\n

\n

\u0627\u0644\u062b\u0642\u0629 \u062a\u0645\u0644\u0643\u0647.<\/p>\n

Your brand is not what you say it is.
It is what your customers
experience it to be.<\/span><\/p>\n

Close the gap between your promise and your delivery \u2014 and your brand will grow without you having to force it. Keep the gap open \u2014 and no marketing budget in the world will save it.<\/p>\n

\n Why Brands Fail<\/span>\n Brand Experience<\/span>\n Brand Promise<\/span>\n Brand Trust<\/span>\n Brand Building UAE<\/span>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n
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\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/p>\n

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\u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0648 \u0641\u064a
\u0627\u0644\u0648\u0639\u064a \u0628\u0643.<\/span><\/h2>\n<\/div>\n\n

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\u0645\u0639\u0638\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u0631\u062f\u0648\u0646 \u0639\u0644\u0649 \u0636\u0639\u0641 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u2014 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0643\u062b\u0631\u060c \u0645\u062d\u062a\u0648\u0649 \u0623\u0643\u062b\u0631\u060c \u0644\u0648\u063a\u0648 \u062c\u062f\u064a\u062f. \u0644\u0643\u0646 \u0643\u0644 \u0647\u0630\u0627 \u0644\u0627 \u064a\u0635\u0644\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0644\u0623\u0646 \u062d\u064a\u0646 \u062a\u062a\u0646\u0627\u0642\u0636 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0643\u064a\u0647\u0627 \u0639\u0646 \u0628\u0631\u0627\u0646\u062f\u0643\u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0633\u062a\u0646\u0642\u0630\u0643.<\/p>\n\n\n\n

\n

\u0645\u0627 \u064a\u063a\u0637\u064a\u0647 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644<\/p>\n

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01<\/p>\n

\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/p>\n <\/div>\n

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02<\/p>\n

\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0637\u0639\u0645<\/p>\n <\/div>\n

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03<\/p>\n

\u0641\u062c\u0648\u0629 \u0627\u0644\u0648\u0639\u062f<\/p>\n <\/div>\n

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04<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u0641\u0627\u0634\u0644\u0629<\/p>\n <\/div>\n

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05<\/p>\n

\u0643\u064a\u0641 \u062a\u0635\u0644\u062d \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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01<\/div>\n
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\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/p>\n

\u0644\u064a\u0634 \u0628\u0631\u0627\u0646\u062f\u0643 \u0641\u0627\u0634\u0644 \u2014 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0648 \u0625\u0646 \u0627\u0644\u0646\u0627\u0633 \u0645\u0627 \u062a\u0639\u0631\u0641\u0643<\/h3>\n <\/div>\n <\/div>\n
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\u0627\u0644\u063a\u0631\u064a\u0632\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u062d\u064a\u0646 \u064a\u0636\u0639\u0641 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u2014 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0643\u062b\u0631\u060c \u0645\u062d\u062a\u0648\u0649 \u0623\u0643\u062b\u0631\u060c \u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0623\u0643\u062b\u0631. \u0647\u0630\u0647 \u0627\u0644\u063a\u0631\u064a\u0632\u0629 \u062e\u0627\u0637\u0626\u0629 \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u0641\u064a \u0643\u0644 \u0627\u0644\u0623\u062d\u0648\u0627\u0644. \u0627\u0644\u0638\u0647\u0648\u0631 \u0644\u0627 \u064a\u0635\u0644\u062d \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u064a\u0636\u062e\u0645\u0647\u0627. \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u0643\u062a\u0634\u0641\u0648\u0646 \u0628\u0631\u0627\u0646\u062f \u064a\u062e\u064a\u0628 \u0638\u0646\u0647\u0645 \u0644\u064a\u0633 \u0646\u0645\u0648\u0627\u064b \u2014 \u0628\u0644 \u062a\u0633\u0631\u064a\u0639 \u0644\u062a\u0622\u0643\u0644 \u0627\u0644\u062b\u0642\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639.<\/p>\n

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\u274c \u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0645\u0639\u0638\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u062d\u064a\u0646 \u062a\u0641\u0634\u0644<\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u0623\u0643\u062b\u0631 \u0646\u0627\u0633<\/p>\n

\u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0644\u0648\u063a\u0648 \u0623\u0648 \u062a\u062c\u062f\u064a\u062f \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/p>\n

\u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0649 \u0623\u0643\u062b\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/p>\n

\u0625\u0644\u0642\u0627\u0621 \u0627\u0644\u0644\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0623\u0648 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f<\/p>\n <\/div>\n

\n

\u2705 \u0645\u0627 \u064a\u0635\u0644\u062d \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u0639\u0644\u0627\u064b<\/p>\n

\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0639\u062f \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629<\/p>\n

\u0645\u0631\u0627\u062c\u0639\u0629 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0635\u062f\u0642<\/p>\n

\u062c\u0639\u0644 \u0627\u0644\u0648\u0627\u0642\u0639 \u064a\u0637\u0627\u0628\u0642 \u0623\u0648 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0648\u0642\u0639<\/p>\n

\u0628\u0646\u0627\u0621 \u0634\u064a\u0621 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646\u0647 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u062a\u062d\u062f\u062b \u0639\u0646\u0647<\/p>\n <\/div>\n <\/div>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u0644\u0648\u063a\u0648\u0643 \u0623\u0648 \u0644\u0648\u062d\u0629 \u0623\u0644\u0648\u0627\u0646\u0643 \u0623\u0648 \u0634\u0639\u0627\u0631\u0643. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u064a\u0639\u064a\u0634\u0647\u0627 \u0634\u062e\u0635 \u0645\u0627 \u0645\u0639 \u0639\u0645\u0644\u0643 \u2014 \u0645\u0646 \u0623\u0648\u0644 \u0645\u0631\u0629 \u064a\u0631\u0649 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0627\u064b\u060c \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0628\u0647 \u062d\u064a\u0646 \u064a\u062f\u062e\u0644\u060c \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u0634\u0643\u0644\u062a\u0647 \u062d\u064a\u0646 \u064a\u0634\u0643\u0648. \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u062a\u0628\u0646\u064a \u0627\u0644\u062b\u0642\u0629 \u0623\u0648 \u062a\u0647\u062f\u0645\u0647\u0627. \u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0648\u0642\u0641 \u0645\u062d\u0627\u064a\u062f. \u0648\u062d\u064a\u0646 \u062a\u0641\u0634\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u0648\u0642\u0639 \u0627\u0644\u0630\u064a \u064a\u062e\u0644\u0642\u0647 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u064a\u062e\u0633\u0631 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u2014 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062d\u062c\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u064f\u0636\u062e\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0644\u064a\u0634 \u0628\u0631\u0627\u0646\u062f\u0643 \u0641\u0627\u0634\u0644\u061f \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0644\u0623\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0644\u0627 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636\u0647\u0627. \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062f\u0648\u0646 \u0625\u0635\u0644\u0627\u062d \u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u0633\u0648\u0623 \u2014 \u0644\u0627 \u0623\u0641\u0636\u0644.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
02<\/div>\n
\n

\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0637\u0639\u0645<\/p>\n

\u062a\u062c\u0631\u0628\u062a\u0627 \u0645\u0637\u0639\u0645 \u062a\u0634\u0631\u062d\u0627\u0646 \u0643\u0644 \u0641\u0634\u0644 \u0628\u0631\u0627\u0646\u062f \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645<\/h3>\n <\/div>\n <\/div>\n
\n

\u0644\u0627 \u064a\u0648\u062c\u062f \u062a\u0648\u0636\u064a\u062d \u0623\u0646\u0638\u0641 \u0644\u0643\u064a\u0641\u064a\u0629 \u0641\u0634\u0644 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0645\u0646 \u062a\u062c\u0631\u0628\u062a\u064a \u0645\u0637\u0639\u0645 \u0639\u0627\u0634\u0647\u0645\u0627 \u0645\u0639\u0638\u0645 \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u062d\u064a\u0627\u062a\u0647\u0645. \u0647\u0630\u0627\u0646 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0627\u0646 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642\u0627\u0646 \u0628\u0627\u0644\u0637\u0639\u0627\u0645. \u064a\u062a\u0639\u0644\u0642\u0627\u0646 \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u0639 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u2014 \u0648\u0647\u0630\u0627 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0623\u0643\u0645\u0644\u0647.<\/p>\n

\n
\n

\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u2014 \u0641\u0634\u0644 \u0627\u0644\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0627\u0644\u064a<\/p>\n

\u062a\u062f\u062e\u0644 \u0645\u0637\u0639\u0645\u0627\u064b \u0623\u062b\u0646\u0649 \u0639\u0644\u064a\u0647 \u0634\u062e\u0635 \u062a\u062b\u0642 \u0641\u064a\u0647 \u0643\u062b\u064a\u0631\u0627\u064b. \u062a\u0648\u0642\u0639\u0627\u062a\u0643 \u0645\u0631\u062a\u0641\u0639\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u2014 \u062a\u0646\u062a\u0638\u0631 \u0634\u064a\u0626\u0627\u064b \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0627\u064b.<\/p>\n

\u0644\u0643\u0646 \u0623\u0648\u0644 \u0627\u0646\u0637\u0628\u0627\u0639: \u0645\u0648\u0638\u0641 \u0628\u0627\u0631\u062f \u0648\u062e\u062f\u0645\u0629 \u0633\u064a\u0626\u0629 \u0648\u0623\u0643\u0644 \u0639\u0627\u062f\u064a. \u0644\u0627 \u0634\u064a\u0621 \u064a\u0634\u0628\u0647 \u0645\u0627 \u0642\u064a\u0644 \u0644\u0643.<\/p>\n

\u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u062e\u064a\u0628\u0629 \u0623\u0645\u0644 \u0639\u0645\u064a\u0642\u0629. \u062a\u062d\u0633 \u0625\u0646\u0643 \u062a\u0639\u0631\u0636\u062a \u0644\u0644\u062e\u062f\u0627\u0639. \u0644\u0646 \u062a\u0639\u0648\u062f \u2014 \u0648\u0633\u062a\u062e\u0628\u0631 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0639\u062f\u0645 \u0627\u0644\u0630\u0647\u0627\u0628.<\/p>\n <\/div>\n

\n

\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u2014 \u0627\u0644\u0645\u0641\u0627\u062c\u0623\u0629 \u0627\u0644\u0633\u0627\u0631\u0629<\/p>\n

\u062a\u062f\u062e\u0644 \u0645\u0637\u0639\u0645\u0627\u064b \u0645\u0627 \u062a\u0639\u0631\u0641\u0647\u060c \u0634\u0641\u062a \u0644\u0647 \u0625\u0639\u0644\u0627\u0646\u0627\u064b \u0641\u0642\u0637. \u062f\u062e\u0644\u062a \u0628\u062f\u0648\u0646 \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0627\u0644\u064a\u0629.<\/p>\n

\u0644\u0643\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u062f\u0627\u0641\u0626\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0627\u0621 \u0645\u062b\u0644 \u0645\u0627 \u0638\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0623\u0643\u0644 \u062a\u062c\u0627\u0648\u0632 \u0645\u0627 \u0648\u0639\u062f \u0628\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n

\u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0628\u0647\u062c\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u062a\u062d\u0633 \u0625\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0648\u0641\u0651\u0649 \u0628\u0648\u0639\u062f\u0647. \u0633\u062a\u0639\u0648\u062f \u2014 \u0648\u0633\u062a\u062e\u0628\u0631 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0627\u0644\u0630\u0647\u0627\u0628.<\/p>\n <\/div>\n <\/div>\n

\u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 \u0647\u0627\u062a\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u062a\u064a\u0646 \u0644\u0627 \u0639\u0644\u0627\u0642\u0629 \u0644\u0647 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0637\u0639\u0627\u0645 \u0623\u0648 \u062d\u062c\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u064a\u062a\u0639\u0644\u0642 \u0643\u0644\u064a\u0627\u064b \u0628\u0627\u0644\u0641\u062c\u0648\u0629 \u2014 \u0623\u0648 \u063a\u064a\u0627\u0628\u0647\u0627 \u2014 \u0628\u064a\u0646 \u0645\u0627 \u064a\u0639\u062f \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0647 \u0648\u0645\u0627 \u064a\u062a\u0644\u0642\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u0627\u064b. \u0627\u0644\u0623\u0648\u0644 \u0635\u0646\u0639 \u0648\u0639\u062f\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0648\u0642\u062f\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0635\u063a\u064a\u0631\u0629. \u0648\u0627\u0644\u062b\u0627\u0646\u064a \u0642\u062f\u0651\u0645 \u0648\u0639\u062f\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0648\u0642\u062f\u0651\u0645 \u062a\u062c\u0631\u0628\u0629 \u0623\u0643\u0628\u0631. \u0623\u062d\u062f\u0647\u0645\u0627 \u0645\u0639\u0627\u062f\u0644\u0629 \u0645\u0648\u062a \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0648\u0627\u0644\u0622\u062e\u0631 \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0639\u0636\u0648\u064a \u0639\u0628\u0631 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0634\u0641\u0647\u064a.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0648\u0639\u062f \u0643\u0628\u064a\u0631 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0636\u0639\u064a\u0641\u0629 \u064a\u062f\u0645\u0631 \u0627\u0644\u062b\u0642\u0629. \u0648\u0639\u062f \u0648\u0627\u0636\u062d \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0645\u0637\u0627\u0628\u0642\u0629 \u064a\u0628\u0646\u064a\u0647\u0627. \u0628\u0631\u0627\u0646\u062f\u0643 \u064a\u0639\u064a\u0634 \u0623\u0648 \u064a\u0645\u0648\u062a \u0641\u064a \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0628\u064a\u0646 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0648\u0645\u0627 \u062a\u0642\u062f\u0645\u0647.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
03<\/div>\n
\n

\u0641\u062c\u0648\u0629 \u0627\u0644\u0648\u0639\u062f<\/p>\n

\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0627\u0644\u062a\u064a \u0643\u0644 \u0628\u0631\u0627\u0646\u062f \u064a\u062d\u062a\u0627\u062c \u064a\u0641\u0647\u0645\u0647\u0627<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0628\u0631\u0627\u0646\u062f \u0641\u0627\u0634\u0644 \u0648\u0628\u0631\u0627\u0646\u062f \u0646\u0627\u062c\u062d \u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0632\u0627\u0644\u0647 \u0641\u064a \u0645\u0639\u0627\u062f\u0644\u0629 \u0648\u0627\u062d\u062f\u0629. \u0644\u0627 \u0639\u0644\u0627\u0642\u0629 \u0644\u0647\u0627 \u0628\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0644\u0627 \u0628\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0644\u0627 \u0628\u062d\u062c\u0645 \u0627\u0644\u0641\u0631\u064a\u0642. \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0630\u064a \u062a\u0642\u0637\u0639\u0647 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627.<\/p>\n

\n
\n

\u274c \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0641\u0627\u0634\u0644<\/p>\n

\u0648\u0639\u062f \u0643\u0628\u064a\u0631<\/p>\n

+<\/p>\n

\u062a\u062c\u0631\u0628\u0629 \u0636\u0639\u064a\u0641\u0629<\/p>\n

=<\/p>\n

\u062e\u064a\u0628\u0629 \u0623\u0645\u0644\u060c \u0627\u0646\u0639\u062f\u0627\u0645 \u062b\u0642\u0629\u060c \u0641\u0642\u062f\u0627\u0646 \u0639\u0645\u0644\u0627\u0621<\/p>\n <\/div>\n

\n

\u2705 \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0646\u0627\u062c\u062d<\/p>\n

\u0648\u0639\u062f \u0648\u0627\u0636\u062d<\/p>\n

+<\/p>\n

\u062a\u062c\u0631\u0628\u0629 \u0645\u0637\u0627\u0628\u0642\u0629<\/p>\n

=<\/p>\n

\u062b\u0642\u0629\u060c \u0648\u0644\u0627\u0621\u060c \u0643\u0644\u0627\u0645 \u0634\u0641\u0647\u064a \u0625\u064a\u062c\u0627\u0628\u064a<\/p>\n <\/div>\n <\/div>\n

\u0644\u0627\u062d\u0638 \u0623\u0646 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0648\u0639\u062f\u0627\u064b \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0627\u064b. \u062a\u062a\u0637\u0644\u0628 \u0648\u0639\u062f\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0630\u064a \u064a\u0639\u062f \u0628\u0640 “\u0623\u0641\u0636\u0644 \u0642\u0647\u0648\u0629 \u0641\u064a \u062f\u0628\u064a” \u0648\u064a\u0642\u062f\u0645 \u0642\u0647\u0648\u0629 \u0639\u0627\u062f\u064a\u0629 \u0642\u062f \u0641\u0634\u0644. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0630\u064a \u064a\u0639\u062f \u0628\u0640 “\u0643\u0648\u0628 \u062f\u0627\u0641\u0626 \u0648\u0645\u062a\u0633\u0642 \u0643\u0644 \u0635\u0628\u0627\u062d” \u0648\u064a\u0642\u062f\u0645 \u0628\u0627\u0644\u0636\u0628\u0637 \u0630\u0644\u0643 \u0642\u062f \u0646\u062c\u062d \u2014 \u0644\u0623\u0646 \u062a\u0648\u0642\u0639\u0627\u062a \u0643\u0644 \u0639\u0645\u064a\u0644 \u0642\u062f \u0642\u0648\u0628\u0644\u062a \u0628\u062f\u0642\u0629. \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0627\u064b. \u062a\u062d\u062a\u0627\u062c \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0627 \u062a\u0642\u0648\u0644 \u0625\u0646\u0643 \u0639\u0644\u064a\u0647 \u2014 \u0628\u0634\u0643\u0644 \u0645\u0648\u062b\u0648\u0642 \u0648\u0645\u062a\u0648\u0642\u0639.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0648\u0639\u062f\u0627\u064b \u0623\u0643\u0628\u0631. \u062a\u062d\u062a\u0627\u062c \u0648\u0639\u062f\u0627\u064b \u0623\u0648\u0636\u062d \u2014 \u0648\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0644\u062a\u062d\u0642\u064a\u0642\u0647 \u062f\u0648\u0646 \u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
04<\/div>\n
\n

\u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0645\u062a\u0643\u0631\u0631<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u062a\u0641\u0634\u0644 \u0644\u0623\u0646\u0647\u0627 \u062a\u0628\u064a\u0639 \u0635\u0648\u0631\u0629 \u0648\u062a\u0639\u0637\u064a \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b<\/h3>\n <\/div>\n <\/div>\n
\n

\u0646\u0645\u0637 \u0641\u0634\u0644 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0645\u062a\u0633\u0642 \u0628\u0634\u0643\u0644 \u0644\u0627\u0641\u062a \u0639\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u062a\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0643\u062b\u0627\u0641\u0629 \u0641\u064a \u062e\u0644\u0642 \u0635\u0648\u0631\u0629 \u0645\u0642\u0646\u0639\u0629 \u2014 \u062a\u0635\u0648\u064a\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0648\u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u0635\u0642\u0648\u0644\u0629 \u0648\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u062b\u0642\u0629. \u0644\u0643\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u0643\u064a \u0642\u0635\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b. \u062a\u0642\u0648\u0644 \u0634\u064a\u0626\u0627\u064b. \u0648\u062a\u0642\u062f\u0645 \u0634\u064a\u0626\u0627\u064b \u0622\u062e\u0631. \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0630\u064a\u0646 \u0644\u064a\u0633\u0648\u0627 \u0633\u0630\u062c\u0627\u064b\u060c \u064a\u0644\u0627\u062d\u0638\u0648\u0646.<\/p>\n

\n
\n
\u062a\u0642\u0648\u0644<\/div>\n

“\u0646\u062d\u0646 \u0646\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648\u0644\u0627\u064b” \u2014 \u0644\u0643\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u0628\u0637\u064a\u0626\u0629 \u0648\u0645\u062a\u062c\u0627\u0647\u0644\u0629 \u0648\u064a\u0635\u0639\u0628 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0627<\/p>\n <\/div>\n

\n
\u062a\u0642\u0648\u0644<\/div>\n

“\u062c\u0648\u062f\u0629 \u0641\u0627\u062e\u0631\u0629” \u2014 \u0644\u0643\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u0635\u0644 \u062a\u0627\u0644\u0641\u0627\u064b \u0648\u0634\u0643\u0627\u0648\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u062a\u064f\u062c\u0627\u0628<\/p>\n <\/div>\n

\n
\u062a\u0642\u0648\u0644<\/div>\n

“\u0645\u0648\u062b\u0648\u0642 \u0645\u0646 \u0645\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621” \u2014 \u0644\u0643\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u064a\u064f\u0639\u0627\u0644\u064e\u062c\u0648\u0646 \u0628\u0627\u0636\u0637\u0631\u0627\u0628 \u062f\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0648\u0627\u0636\u062d\u0629<\/p>\n <\/div>\n

\n
\u062a\u0642\u0648\u0644<\/div>\n

“\u062a\u0633\u0648\u064a\u0642 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c” \u2014 \u0644\u0643\u0646 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0639\u0631\u0636 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u062a\u0641\u0627\u0639\u0644 \u062f\u0648\u0646 \u0623\u064a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/p>\n <\/div>\n <\/div>\n

\u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0646\u0641\u0635\u0627\u0644\u0627\u062a \u0647\u0648 \u0641\u0634\u0644 \u0628\u0631\u0627\u0646\u062f \u2014 \u0644\u0627 \u0641\u0634\u0644 \u062a\u0633\u0648\u064a\u0642. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u062f\u0649 \u062f\u0648\u0631\u0647: \u0623\u062d\u0636\u0631 \u0627\u0644\u0646\u0627\u0633. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u0634\u0644 \u0644\u0623\u0646\u0647 \u0644\u0645 \u064a\u0633\u062a\u0637\u0639 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0645\u0627 \u0648\u0639\u062f \u0628\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0648\u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u062a\u062d\u062f\u064a\u062f\u0627\u064b\u060c \u062d\u064a\u062b \u062a\u0646\u062a\u0634\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0634\u0641\u0647\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0641\u062c\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0643\u0628\u064a\u0631\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0639\u062f \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0623\u0646 \u062a\u062a\u0631\u0627\u062c\u0639 \u0628\u0623\u0634\u0647\u0631 \u0645\u0646 \u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u064a \u0623\u064a\u0627\u0645.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0643\u0644 \u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0648\u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0647\u064a \u0633\u062d\u0628 \u0645\u0646 \u062d\u0633\u0627\u0628 \u062b\u0642\u0629 \u0628\u0631\u0627\u0646\u062f\u0643. \u0633\u062d\u0648\u0628\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u062f\u0648\u0646 \u0625\u064a\u062f\u0627\u0639\u0627\u062a \u2014 \u0648\u0627\u0644\u062d\u0633\u0627\u0628 \u064a\u064f\u063a\u0644\u0642 \u0644\u0644\u0623\u0628\u062f.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
05<\/div>\n
\n

\u0627\u0644\u062d\u0644<\/p>\n

\u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0628\u0631\u0627\u0646\u062f \u064a\u0634\u062a\u063a\u0644 \u0641\u0639\u0644\u0627\u064b \u2014 \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0644\u0627 \u0628\u0627\u0644\u0635\u0648\u0631\u0629<\/h3>\n <\/div>\n <\/div>\n
\n

\u0628\u0646\u0627\u0621 \u0628\u0631\u0627\u0646\u062f \u0646\u0627\u062c\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f \u064a\u062a\u0637\u0644\u0628 \u0639\u0643\u0633 \u0627\u0644\u063a\u0631\u064a\u0632\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u062a\u0627\u062f\u0629. \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u0635\u0648\u0631\u0629 \u2014 \u0643\u064a\u0641 \u0646\u0628\u062f\u0648\u060c \u0645\u0627\u0630\u0627 \u0646\u0642\u0648\u0644\u060c \u0643\u064a\u0641 \u0646\u0642\u062f\u0645 \u0623\u0646\u0641\u0633\u0646\u0627 \u2014 \u0648\u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0643\u0623\u0645\u0631 \u062b\u0627\u0646\u0648\u064a. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0631\u0627\u0633\u062e\u0629 \u062a\u0641\u0639\u0644 \u0627\u0644\u0639\u0643\u0633. \u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u2014 \u0645\u0627\u0630\u0627 \u064a\u062d\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u2014 \u0648\u062a\u062a\u0631\u0643 \u0627\u0644\u0635\u0648\u0631\u0629 \u062a\u062a\u062f\u0641\u0642 \u0637\u0628\u064a\u0639\u064a\u0627\u064b \u0645\u0646 \u0648\u0627\u0642\u0639 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0639\u0646\u0647 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n

\n
\n \u2460<\/span>\n
\n

\u062f\u0642\u0651\u0642 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0635\u062f\u0642<\/p>\n

\u0627\u0633\u0644\u0643 \u0645\u0633\u0627\u0631 \u0639\u0645\u0644\u0643 \u0643\u0639\u0645\u064a\u0644 \u2014 \u0645\u0646 \u0623\u0648\u0644 \u0627\u0643\u062a\u0634\u0627\u0641 \u062d\u062a\u0649 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621. \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0627\u0633\u0623\u0644: \u0647\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0630\u064a \u0646\u0642\u0637\u0639\u0647 \u0641\u064a \u062a\u0633\u0648\u064a\u0642\u0646\u0627\u061f \u062d\u064a\u062b \u0644\u0627 \u062a\u0637\u0627\u0628\u0642\u060c \u0648\u062c\u062f\u062a \u0645\u0635\u062f\u0631 \u0645\u0634\u0643\u0644\u0629 \u0628\u0631\u0627\u0646\u062f\u0643. \u0623\u0635\u0644\u062d \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0632\u064a\u062f \u0627\u0644\u0648\u0639\u062f.<\/p>\n <\/div>\n <\/div>\n

\n \u2461<\/span>\n
\n

\u0627\u062c\u0639\u0644 \u0648\u0639\u062f \u0628\u0631\u0627\u0646\u062f\u0643 \u0645\u062d\u062f\u062f\u0627\u064b \u0648\u0635\u0627\u062f\u0642\u0627\u064b<\/p>\n

\u0627\u0633\u062a\u0628\u062f\u0644 \u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0628\u0647\u0645\u0629 \u0643\u0640 “\u0627\u0644\u0623\u0641\u0636\u0644” \u0648”\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629” \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0648\u0635\u0627\u062f\u0642\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u0636\u0645\u0627\u0646\u0647\u0627 \u0641\u0639\u0644\u0627\u064b. “\u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u062e\u0644\u0627\u0644 24 \u0633\u0627\u0639\u0629 \u0623\u0648 \u0646\u0633\u062a\u0631\u062c\u0639 \u0631\u0633\u0648\u0645 \u0627\u0644\u062a\u0648\u0635\u064a\u0644.” “\u0645\u0643\u0627\u0644\u0645\u062a\u0643 \u064a\u0631\u062f \u0639\u0644\u064a\u0647\u0627 \u0625\u0646\u0633\u0627\u0646 \u062e\u0644\u0627\u0644 \u062f\u0642\u064a\u0642\u062a\u064a\u0646.” \u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0623\u0643\u062b\u0631 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0623\u0633\u0647\u0644 \u0641\u064a \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0645\u062a\u0633\u0642.<\/p>\n <\/div>\n <\/div>\n

\n \u2462<\/span>\n
\n

\u0635\u0645\u0651\u0645 \u0644\u062d\u0638\u0627\u062a \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0648\u0642\u0639<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u0651\u062f \u0623\u0642\u0648\u0649 \u0643\u0644\u0627\u0645 \u0634\u0641\u0647\u064a \u0644\u064a\u0633\u062a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u2014 \u0628\u0644 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0627\u0648\u0632\u0647\u0627 \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0648\u0628\u0634\u0643\u0644 \u0645\u0642\u0635\u0648\u062f. \u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u062e\u0637 \u0627\u0644\u064a\u062f \u0641\u064a \u0627\u0644\u0637\u0631\u062f. \u0645\u0643\u0627\u0644\u0645\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u0628\u0639\u062f \u062b\u0644\u0627\u062b\u0629 \u0623\u064a\u0627\u0645 \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0621. \u0644\u0641\u062a\u0629 \u0635\u063a\u064a\u0631\u0629 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629 \u0641\u064a \u0644\u062d\u0638\u0629 \u0627\u062d\u062a\u0643\u0627\u0643. \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u062a\u0643\u0644\u0641 \u0627\u0644\u0642\u0644\u064a\u0644 \u0648\u062a\u062e\u0644\u0642 \u0648\u0644\u0627\u0621 \u0628\u0631\u0627\u0646\u062f \u063a\u064a\u0631 \u0645\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u062a\u0643\u0644\u0641\u062a\u0647\u0627.<\/p>\n <\/div>\n <\/div>\n

\n \u2463<\/span>\n
\n

\u0627\u0628\u0646\u0650 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u0646\u064a \u0627\u0644\u062a\u0648\u0633\u0639<\/p>\n

\u0628\u0631\u0627\u0646\u062f \u064a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0627\u0626\u0639\u0629 80% \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u062c\u0631\u0628\u0629 \u0633\u064a\u0626\u0629 20% \u0644\u064a\u0633 \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a. \u0625\u0646\u0647 \u0628\u0631\u0627\u0646\u062f \u063a\u064a\u0631 \u0645\u062a\u0633\u0642 \u2014 \u0648\u0627\u0644\u062a\u0646\u0627\u0642\u0636 \u0642\u0627\u062a\u0644 \u0644\u0644\u062b\u0642\u0629. \u0642\u0628\u0644 \u0623\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0648\u0635\u0648\u0644\u0643\u060c \u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u062a\u0633\u0644\u064a\u0645\u0643. \u0648\u062b\u0651\u0642 \u0645\u0639\u0627\u064a\u064a\u0631\u0643\u060c \u062f\u0631\u0651\u0628 \u0641\u0631\u064a\u0642\u0643 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0642\u0650\u0633 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627. \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0635\u063a\u064a\u0631 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0648\u062b\u0648\u0642.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n

\u062f\u0639\u0648\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0628\u0631\u0627\u0646\u062f\u0643 \u064a\u0648\u0644\u0651\u062f \u0627\u0646\u062a\u0628\u0627\u0647\u0627\u064b \u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u062d\u0648\u0644\u0647 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646 \u2014 \u0641\u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0648\u0639\u062f\u0643 \u0648\u062a\u062c\u0631\u0628\u062a\u0643 \u0647\u064a \u0627\u0644\u062a\u0634\u062e\u064a\u0635. \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u062a\u062f\u0642\u064a\u0642 \u0628\u0631\u0627\u0646\u062f \u0645\u062f\u062a\u0647\u0627 15 \u062f\u0642\u064a\u0642\u0629<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u0628\u0627\u0644\u0636\u0628\u0637 \u0623\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644\u0643 \u062a\u062a\u0646\u0627\u0642\u0636 \u0645\u0639 \u0642\u0635\u0629 \u0628\u0631\u0627\u0646\u062f\u0643.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n

\u0627\u0628\u0646\u0650 \u0628\u0631\u0627\u0646\u062f\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/p>\n

\u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a \u064a\u0628\u062f\u0623 \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u2014 \u0644\u0627 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0623\u0643\u0628\u0631.<\/p>\n

\u0642\u0628\u0644 \u0623\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062a\u0623\u0643\u062f \u0623\u0646 \u0623\u0633\u0627\u0633 \u0628\u0631\u0627\u0646\u062f\u0643 \u0645\u062a\u064a\u0646. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062d\u0648\u0644 \u0628\u0631\u0627\u0646\u062f\u0643 \u0625\u0644\u0649 \u0634\u064a\u0621 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646\u0647.<\/p>\n \u0627\u0633\u062a\u0643\u0634\u0641 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u2190<\/a>\n<\/div>\n\n\n\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629<\/p>\n

\u0628\u0631\u0627\u0646\u062f\u0643 \u0645\u0648 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0639\u0646 \u0646\u0641\u0633\u0643.
\u0628\u0631\u0627\u0646\u062f\u0643 \u0647\u0648 \u0645\u0627 \u064a\u062c\u0631\u0628\u0647
\u0639\u0645\u0644\u0627\u0624\u0643 \u0641\u0639\u0644\u0627\u064b.<\/span><\/p>\n

\u0623\u063a\u0644\u0642 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0648\u0639\u062f\u0643 \u0648\u062a\u0633\u0644\u064a\u0645\u0643 \u2014 \u0648\u0633\u064a\u0643\u0628\u0631 \u0628\u0631\u0627\u0646\u062f\u0643 \u0645\u0646 \u063a\u064a\u0631 \u0623\u0646 \u062a\u062c\u0628\u0631\u0647 \u0639\u0644\u0649 \u0630\u0644\u0643. \u0623\u0628\u0642\u0650 \u0627\u0644\u0641\u062c\u0648\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u2014 \u0648\u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0633\u062a\u0646\u0642\u0630\u0647.<\/p>\n

\n \u0644\u064a\u0634 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u0627\u0634\u0644<\/span>\n \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/span>\n \u0648\u0639\u062f \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/span>\n \u062b\u0642\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/span>\n \u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/span>\n <\/div>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brand Experience Why Your Brand Is Failing \u2014And It Has NothingTo Do With Awareness. Why is your brand failing? The… <\/p>\n

Read more<\/a><\/div>","protected":false},"author":1,"featured_media":1843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-1842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"acf":[],"jetpack_featured_media_url":"https:\/\/mohamed-hussien-marketing.com\/wp-content\/uploads\/2026\/05\/pexels-silverkblack-36698394-scaled.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/posts\/1842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/comments?post=1842"}],"version-history":[{"count":1,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/posts\/1842\/revisions"}],"predecessor-version":[{"id":1844,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/posts\/1842\/revisions\/1844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/media?parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/categories?post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mohamed-hussien-marketing.com\/ar\/wp-json\/wp\/v2\/tags?post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}