{"id":1930,"date":"2026-06-15T17:29:02","date_gmt":"2026-06-15T13:29:02","guid":{"rendered":"https:\/\/mohamed-hussien-marketing.com\/?p=1930"},"modified":"2026-06-15T17:32:20","modified_gmt":"2026-06-15T13:32:20","slug":"branding-vs-marketing-two-different-jobs-one-winning-system","status":"publish","type":"post","link":"https:\/\/mohamed-hussien-marketing.com\/ar\/2026\/06\/15\/branding-vs-marketing-two-different-jobs-one-winning-system\/","title":{"rendered":"\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0627\u0644\u0641\u0631\u0642 \u0648\u0643\u064a\u0641 \u064a\u0639\u0645\u0644\u0627\u0646 \u0645\u0639\u0627\u064b"},"content":{"rendered":"\n
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\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n

Branding vs Marketing \u2014
Two Different Jobs.
One Winning System.<\/span><\/h2>\n<\/div>\n\n

Branding vs marketing is one of the most commonly confused distinctions in business \u2014 and the confusion is costing businesses both money and growth. Most people treat these two disciplines as interchangeable, using the words as synonyms when they actually describe two fundamentally different functions inside any successful business. Understanding the difference is not academic. It is the difference between a business that runs expensive campaigns with no lasting return and a business where every marketing dirham works harder because the brand underneath it is doing its job.<\/p>\n\n

Branding and marketing are not competing disciplines \u2014 they are complementary systems. But they have distinct purposes, distinct timelines, and distinct measures of success. This article breaks down exactly what each one does, why you need both, and how the world’s most effective businesses make them work as a single unified growth engine.<\/p>\n\n\n\n

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The Core Distinction<\/p>\n

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BRANDING<\/p>\n

Answers: “Who are you?”<\/p>\n

Builds trust, impression, and loyalty over time<\/p>\n <\/div>\n

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MARKETING<\/p>\n

Answers: “How will people find you?”<\/p>\n

Drives awareness, leads, and conversions now<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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01<\/div>\n
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What Is Branding<\/p>\n

Branding Is Your Identity \u2014 It Answers “Who Are You?”<\/h3>\n <\/div>\n <\/div>\n
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Branding is your identity. It is the way your business wants to be known in the market \u2014 the set of decisions you make about who you are, what you stand for, and how you want your audience to feel when they encounter anything associated with your name. Branding is not a logo, a color palette, or a tagline. Those are expressions of the brand. The brand itself is the sum of every belief, value, and promise that sits beneath those visual expressions.<\/p>\n\n

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What Branding Includes<\/p>\n

\u2022 Vision \u2014 where the business is going<\/p>\n

\u2022 Mission \u2014 why the business exists<\/p>\n

\u2022 Values \u2014 what the business stands for<\/p>\n

\u2022 Brand Personality \u2014 how the brand communicates<\/p>\n

\u2022 Market Positioning \u2014 how the brand is different<\/p>\n <\/div>\n

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What Branding Builds<\/p>\n

\u2022 Trust \u2014 the foundation of every purchase decision<\/p>\n

\u2022 Impression \u2014 what people remember after the interaction<\/p>\n

\u2022 Loyalty \u2014 the reason customers return without being asked<\/p>\n

\u2022 Perceived value \u2014 why customers pay premium prices<\/p>\n <\/div>\n <\/div>\n\n

Branding is responsible for the impression that stays in the customer’s mind after every interaction with your business \u2014 the feeling they carry away from the experience, the mental association they form between your name and a specific set of qualities. When someone thinks of a brand and immediately thinks “trustworthy,” “premium,” “innovative,” or “local and authentic” \u2014 that is the product of deliberate, consistent branding work done over time. It does not happen by accident, and it does not happen quickly. Branding is a long-term investment in how your business is perceived.<\/p>\n

The most important thing to understand about branding is that it is built through consistency, not campaigns. Every touchpoint \u2014 a customer service interaction, a social media post, the way a complaint is handled, the packaging of a product, the tone of an invoice \u2014 either reinforces or erodes the brand. Businesses that understand branding invest in making every one of those touchpoints coherent with the identity they have chosen to build. Businesses that do not are building a brand accidentally \u2014 and often inconsistently.<\/p>\n

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\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> Branding answers “who are you?” \u2014 and it is the impression that stays in the customer’s mind after every interaction. Results are long-term and require time to appear. But once established, a strong brand makes every other business function work better.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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02<\/div>\n
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What Is Marketing<\/p>\n

Marketing Is How You Deliver Your Message \u2014 It Answers “How Will People Find You?”<\/h3>\n <\/div>\n <\/div>\n
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Marketing is the way you deliver your message to your audience. While branding defines who you are, marketing is the system you use to make sure the right people know you exist, understand what you offer, and are motivated to engage with you. Marketing is action-oriented, results-measurable, and campaign-driven. It operates at the intersection of your brand and your market \u2014 carrying the identity that branding has established and placing it in front of the right people at the right time through the right channels.<\/p>\n\n

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What Marketing Includes<\/p>\n

\u2022 Marketing strategy and planning<\/p>\n

\u2022 Content creation and publishing<\/p>\n

\u2022 Paid advertising and campaigns<\/p>\n

\u2022 Email marketing and lead nurture<\/p>\n

\u2022 Social media and distribution channels<\/p>\n <\/div>\n

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What Marketing Achieves<\/p>\n

\u2022 Reach \u2014 getting in front of the right audience<\/p>\n

\u2022 Attraction \u2014 generating interest and leads<\/p>\n

\u2022 Sales \u2014 converting prospects into customers<\/p>\n

\u2022 Growth \u2014 scaling revenue systematically<\/p>\n <\/div>\n <\/div>\n\n

Marketing is responsible for attracting potential customers and converting them into actual customers. Its results are faster than branding \u2014 a well-executed campaign can generate leads within hours of launch \u2014 but its results also require continuity. Stop marketing, and the flow of new prospects slows or stops. Marketing is a tap, not a reservoir. It delivers when it is running and stops when you turn it off. This is why the most sustainable growth strategies invest in branding to build the reservoir \u2014 a pool of trust, recognition, and loyalty that continues to generate business even when the marketing tap is temporarily closed.<\/p>\n

Marketing without branding is a system with a leak. You can pour budget into campaigns, generate impressive reach numbers, and attract a steady flow of prospects \u2014 but if the brand underneath is unclear, inconsistent, or undifferentiated, you will convert a fraction of what you should and retain even less. Every marketing investment is more efficient when the brand it is promoting is strong, clear, and trusted by the audience it is reaching.<\/p>\n

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\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> Marketing answers “how will people find you?” \u2014 and it is responsible for generating the pipeline that converts into revenue. Results are faster but require continuity. It is the engine. Branding is the fuel.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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03<\/div>\n
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The Difference<\/p>\n

Branding vs Marketing \u2014 Side by Side<\/h3>\n <\/div>\n <\/div>\n
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The clearest way to understand the difference between branding and marketing is to see them side by side \u2014 their focus areas, their timelines, and the questions they are each designed to answer.<\/p>\n\n

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BRANDING<\/p>\n <\/div>\n

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Focuses On<\/p>\n

\u2022 Building trust<\/p>\n

\u2022 Creating impression<\/p>\n

\u2022 Strengthening loyalty<\/p>\n

\u2022 Increasing perceived value<\/p>\n <\/div>\n

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Timeline<\/p>\n

Long-term. Results take time to appear \u2014 but compound dramatically over years.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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MARKETING<\/p>\n <\/div>\n

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Focuses On<\/p>\n

\u2022 Reaching the audience<\/p>\n

\u2022 Attracting customers<\/p>\n

\u2022 Increasing sales<\/p>\n

\u2022 Driving measurable growth<\/p>\n <\/div>\n

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Timeline<\/p>\n

Faster results \u2014 but requires continuity. Stop marketing and the results stop with it.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

The timeline difference is one of the most important practical distinctions between the two disciplines \u2014 and one of the most misunderstood. Businesses under short-term revenue pressure often cut branding investment in favor of more marketing, reasoning that marketing generates measurable, immediate results while branding is harder to attribute. This reasoning is understandable but strategically costly. Branding investment compounds. A brand that has spent three years building trust in its market generates marketing ROI that is fundamentally different from a brand starting from zero \u2014 because every marketing message lands in a context of existing trust, recognition, and preference rather than cold indifference.<\/p>\n

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\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> Branding is planting a tree. Marketing is watering it. You need both \u2014 but if you only water without planting, you will always need to water more. Plant the brand, build the roots, and every future marketing investment will yield exponentially more.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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04<\/div>\n
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Why You Need Both<\/p>\n

Strong Marketing Without a Clear Brand \u2014 and Vice Versa<\/h3>\n <\/div>\n <\/div>\n
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The case for having both is best made by looking at what happens when you have only one. Each scenario creates a specific, predictable business problem \u2014 and both are extremely common in the UAE market.<\/p>\n\n

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\u274c Strong Marketing + No Clear Brand<\/p>\n

You may achieve temporary sales. But building long-term loyalty is extremely difficult. When you stop spending on marketing, the flow of new customers slows significantly \u2014 because there is no brand equity to sustain organic interest or referrals. Customers have no strong reason to choose you over a competitor who offers a similar product at a slightly lower price or with a slightly better campaign. You are renting attention rather than building an asset.<\/p>\n

The business keeps growing its marketing budget to maintain the same pipeline \u2014 because the brand is not doing any of the heavy lifting.<\/p>\n <\/div>\n\n

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\u274c Strong Brand + No Marketing<\/p>\n

You may possess an excellent identity \u2014 clear values, strong personality, a genuine competitive advantage. But the audience will not know you exist. Your existing customers may love you deeply, but you will struggle to grow beyond your current network because you have no system for reaching new people and moving them toward purchase. The brand is excellent. The pipeline is thin.<\/p>\n

The business is deeply loved by a small audience and largely unknown to a large one.<\/p>\n <\/div>\n\n

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\u2705 Strong Brand + Strong Marketing<\/p>\n

Marketing reaches the right people at the right time. The brand converts that attention into trust more efficiently \u2014 because the business is recognizable, credible, and clearly differentiated. Conversion rates are higher, customer acquisition costs are lower, and customer lifetime value grows because loyal customers refer others and return without needing to be re-marketed to. Every marketing dirham delivers more because the brand amplifies its impact.<\/p>\n

This is the compound growth machine \u2014 where branding and marketing reinforce each other in a cycle that gets more efficient over time.<\/p>\n <\/div>\n <\/div>\n\n

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\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> You cannot choose between branding and marketing. Choosing one over the other is choosing a specific, predictable limitation. The question is never “which one?” \u2014 it is “how do I build both and make them work together?”<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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05<\/div>\n
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The System<\/p>\n

How Branding and Marketing Work as One System<\/h3>\n <\/div>\n <\/div>\n
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The best businesses in the world \u2014 and the most successful businesses in the UAE market \u2014 do not run branding and marketing as separate departments with separate goals. They run them as a single integrated system where each discipline amplifies the other. Branding sets the direction, the tone, and the promise. Marketing executes, distributes, and measures. The brand makes the marketing message believable. The marketing makes the brand visible. Together they create a compounding growth engine that becomes more efficient with every cycle.<\/p>\n\n

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What Happens When Branding + Marketing Work Together<\/p>\n

\n
\n \u2192<\/span>\n
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Brand awareness increases<\/p>\n

Marketing distributes the brand \u2014 but the brand makes the marketing worth distributing. Content that reflects a clear, consistent brand identity builds recognition with every touchpoint.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n
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Conversion rates rise<\/p>\n

When a prospect encounters a marketing message from a brand they already recognize and trust, the conversion friction is dramatically lower. They are not making a cold decision \u2014 they are confirming a preference that the brand has already established.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n
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Customer acquisition cost decreases<\/p>\n

A recognized, trusted brand requires less marketing spend to generate the same pipeline. The brand does the pre-selling work \u2014 so when the marketing message arrives, a significant portion of the trust has already been established for free.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n
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The business grows sustainably<\/p>\n

Sustainable growth is not growth that requires continuously increasing marketing budgets to maintain. It is growth where the brand accumulates equity over time \u2014 so each year, the same marketing investment generates more return than the last because the brand underneath it is stronger.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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The soft CTA:<\/strong> If your marketing is generating reach but not the conversion rates you expect \u2014 or if your brand is strong but your pipeline is thin \u2014 the system is not working as one. Book a 15-minute diagnostic call<\/strong> to identify exactly where the gap between your branding and marketing is costing you growth.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Build Both. Build the System.<\/p>\n

The businesses that grow fastest are the ones where branding and marketing work as one.<\/p>\n

These tools are designed to help you build the brand foundation and the marketing system that makes every investment compound \u2014 from your positioning and messaging to your content strategy and conversion funnel.<\/p>\n Explore the Marketing Growth Tools \u2192<\/a>\n<\/div>\n\n\n\n

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\u0627\u0644\u062b\u0642\u0629 \u062a\u0645\u0644\u0643\u0647.<\/p>\n

Branding makes people remember you.
Marketing makes people find you.
Real success requires both.<\/span><\/p>\n

True success does not come from choosing one over the other. It comes from using both together \u2014 building a strong brand that people trust, and a marketing system that makes sure the right people discover it.<\/p>\n

\n Branding vs Marketing<\/span>\n Brand Strategy UAE<\/span>\n Marketing Strategy Dubai<\/span>\n Business Growth UAE<\/span>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n
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\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u2014
\u0648\u0638\u064a\u0641\u062a\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u0627\u0646.
\u0646\u0638\u0627\u0645 \u0641\u0627\u0626\u0632 \u0648\u0627\u062d\u062f.<\/span><\/h2>\n<\/div>\n\n

\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u0639\u062a\u0642\u062f\u0648\u0646 \u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0634\u064a\u0621 \u0648\u0627\u062d\u062f \u2014 \u0648\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0643\u0644\u0645\u062a\u064a\u0646 \u0628\u0627\u0644\u062a\u0628\u0627\u062f\u0644 \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0647\u0645\u0627 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u064a\u0635\u0641\u0627\u0646 \u0648\u0638\u064a\u0641\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u062c\u0648\u0647\u0631\u064a\u0627\u064b \u062f\u0627\u062e\u0644 \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u0646\u0627\u062c\u062d. \u0647\u0630\u0627 \u0627\u0644\u062e\u0644\u0637 \u064a\u0643\u0644\u0641 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0645\u0648\u0627\u0644\u0627\u064b \u0648\u0646\u0645\u0648\u0627\u064b. \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0644\u064a\u0633 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0627\u064b \u2014 \u0628\u0644 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0639\u0645\u0644 \u064a\u0634\u063a\u0651\u0644 \u062d\u0645\u0644\u0627\u062a \u0645\u0643\u0644\u0641\u0629 \u0628\u0644\u0627 \u0639\u0627\u0626\u062f \u062f\u0627\u0626\u0645 \u0648\u0639\u0645\u0644 \u062a\u0639\u0645\u0644 \u0641\u064a\u0647 \u0643\u0644 \u062f\u0631\u0647\u0645 \u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0643\u0641\u0627\u0621\u0629 \u0623\u0639\u0644\u0649 \u0644\u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0630\u064a \u064a\u062f\u0639\u0645\u0647 \u064a\u0642\u0648\u0645 \u0628\u0648\u0638\u064a\u0641\u062a\u0647.<\/p>\n\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u064a\u0633\u0627 \u0645\u0646\u0647\u062c\u064a\u062a\u064a\u0646 \u0645\u062a\u0646\u0627\u0641\u0633\u062a\u064a\u0646 \u2014 \u0628\u0644 \u0646\u0638\u0627\u0645\u0627\u0646 \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u0646. \u0644\u0643\u0646 \u0644\u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0623\u063a\u0631\u0627\u0636 \u0645\u0645\u064a\u0632\u0629 \u0648\u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0646\u062c\u0627\u062d \u0645\u0645\u064a\u0632\u0629. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u064a\u0634\u0631\u062d \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0648\u0643\u064a\u0641 \u062a\u062c\u0639\u0644\u0647\u0645\u0627 \u064a\u0639\u0645\u0644\u0627\u0646 \u0643\u0645\u062d\u0631\u0643 \u0646\u0645\u0648 \u0645\u0648\u062d\u062f.<\/p>\n\n\n\n

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\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a<\/p>\n

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BRANDING<\/p>\n

\u064a\u062c\u064a\u0628 \u0639\u0644\u0649: “\u0645\u0646 \u0623\u0646\u062a\u061f”<\/p>\n

\u064a\u0628\u0646\u064a \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a<\/p>\n <\/div>\n

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MARKETING<\/p>\n

\u064a\u062c\u064a\u0628 \u0639\u0644\u0649: “\u0643\u064a\u0641 \u0633\u064a\u0639\u0631\u0641\u0643 \u0627\u0644\u0646\u0627\u0633\u061f”<\/p>\n

\u064a\u062d\u0631\u0643 \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u0640 Leads \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0622\u0646<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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01<\/div>\n
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\u0645\u0627 \u0647\u0648 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0647\u0648 \u0647\u0648\u064a\u062a\u0643 \u2014 \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 “\u0645\u0646 \u0623\u0646\u062a\u061f”<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0647\u0648 \u0647\u0648\u064a\u062a\u0643. \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f \u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0646 \u064a\u064f\u0639\u0631\u0641 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u2014 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630\u0647\u0627 \u062d\u0648\u0644 \u0645\u0646 \u0623\u0646\u062a \u0648\u0645\u0627 \u062a\u0645\u062b\u0644\u0647 \u0648\u0643\u064a\u0641 \u062a\u0631\u064a\u062f \u0623\u0646 \u064a\u0634\u0639\u0631 \u062c\u0645\u0647\u0648\u0631\u0643 \u062d\u064a\u0646 \u064a\u0644\u062a\u0642\u064a \u0628\u0623\u064a \u0634\u064a\u0621 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0633\u0645\u0643. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0644\u064a\u0633 \u0644\u0648\u062c\u0648\u0627\u064b \u0623\u0648 \u0644\u0648\u062d\u0629 \u0623\u0644\u0648\u0627\u0646 \u0623\u0648 \u0634\u0639\u0627\u0631\u0627\u064b. \u062a\u0644\u0643 \u062a\u0639\u0628\u064a\u0631\u0627\u062a \u0639\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0646\u0641\u0633\u0647 \u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u0643\u0644 \u0645\u0639\u062a\u0642\u062f \u0648\u0642\u064a\u0645\u0629 \u0648\u0648\u0639\u062f \u064a\u062c\u0644\u0633 \u062a\u062d\u062a \u062a\u0644\u0643 \u0627\u0644\u062a\u0639\u0628\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629.<\/p>\n\n

\n
\n

\u0645\u0627 \u064a\u0634\u0645\u0644\u0647 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c<\/p>\n

\u2022 \u0627\u0644\u0631\u0624\u064a\u0629 (Vision) \u2014 \u0623\u064a\u0646 \u064a\u062a\u062c\u0647 \u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/p>\n

\u2022 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 (Mission) \u2014 \u0644\u0645\u0627\u0630\u0627 \u064a\u0648\u062c\u062f \u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/p>\n

\u2022 \u0627\u0644\u0642\u064a\u0645 (Values) \u2014 \u0645\u0627 \u064a\u0645\u062b\u0644\u0647 \u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/p>\n

\u2022 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u2014 \u0643\u064a\u0641 \u064a\u062a\u0648\u0627\u0635\u0644<\/p>\n

\u2022 \u0627\u0644\u062a\u0645\u0631\u0643\u0632 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u2014 \u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641<\/p>\n <\/div>\n

\n

\u0645\u0627 \u064a\u0628\u0646\u064a\u0647 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c<\/p>\n

\u2022 \u0627\u0644\u062b\u0642\u0629 \u2014 \u0623\u0633\u0627\u0633 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0634\u0631\u0627\u0621<\/p>\n

\u2022 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u2014 \u0645\u0627 \u064a\u062a\u0630\u0643\u0631\u0647 \u0627\u0644\u0646\u0627\u0633 \u0628\u0639\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644<\/p>\n

\u2022 \u0627\u0644\u0648\u0644\u0627\u0621 \u2014 \u0633\u0628\u0628 \u0639\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0648\u0646 \u0637\u0644\u0628<\/p>\n

\u2022 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u2014 \u0644\u0645\u0627\u0630\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0633\u0639\u0627\u0631\u0627\u064b \u0645\u0645\u064a\u0632\u0629<\/p>\n <\/div>\n <\/div>\n\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0630\u064a \u064a\u0628\u0642\u0649 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0643\u0644 \u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0645\u0634\u0631\u0648\u0639\u0643 \u2014 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u062d\u0645\u0644\u0647 \u0628\u0639\u062f \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0630\u0647\u0646\u064a \u0627\u0644\u0630\u064a \u064a\u0634\u0643\u0651\u0644\u0647 \u0628\u064a\u0646 \u0627\u0633\u0645\u0643 \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u0627\u062a. \u062d\u064a\u0646 \u064a\u0641\u0643\u0631 \u0623\u062d\u062f\u0647\u0645 \u0641\u064a \u0628\u0631\u0627\u0646\u062f \u0648\u064a\u0641\u0643\u0631 \u0641\u0648\u0631\u0627\u064b \u0641\u064a “\u0645\u0648\u062b\u0648\u0642” \u0623\u0648 “\u0631\u0627\u0642\u064d” \u0623\u0648 “\u0645\u0628\u062a\u0643\u0631” \u2014 \u0647\u0630\u0627 \u0646\u0627\u062a\u062c \u0639\u0645\u0644 \u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u062a\u0639\u0645\u062f \u0648\u0645\u062a\u0633\u0642 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0633\u0646\u0648\u0627\u062a. \u0644\u0627 \u064a\u062d\u062f\u062b \u0628\u0627\u0644\u0635\u062f\u0641\u0629\u060c \u0648\u0644\u0627 \u064a\u062d\u062f\u062b \u0628\u0633\u0631\u0639\u0629. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649 \u0641\u064a \u0643\u064a\u0641 \u064a\u064f\u062f\u0631\u0643 \u0645\u0634\u0631\u0648\u0639\u0643.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 “\u0645\u0646 \u0623\u0646\u062a\u061f” \u2014 \u0648\u0647\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0630\u064a \u064a\u0628\u0642\u0649 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0643\u0644 \u062a\u0639\u0627\u0645\u0644. \u0646\u062a\u0627\u0626\u062c\u0647 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u062a\u062d\u062a\u0627\u062c \u0648\u0642\u062a\u0627\u064b \u0644\u0644\u0638\u0647\u0648\u0631. \u0644\u0643\u0646 \u062d\u064a\u0646 \u064a\u062a\u0623\u0633\u0633\u060c \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0642\u0648\u064a \u064a\u062c\u0639\u0644 \u0643\u0644 \u0648\u0638\u064a\u0641\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u062e\u0631\u0649 \u062a\u0634\u062a\u063a\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
02<\/div>\n
\n

\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0643\u064a\u0641 \u062a\u0646\u0642\u0644 \u0631\u0633\u0627\u0644\u062a\u0643 \u2014 \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 “\u0643\u064a\u0641 \u0633\u064a\u0639\u0631\u0641\u0643 \u0627\u0644\u0646\u0627\u0633\u061f”<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0642\u0644 \u0628\u0647\u0627 \u0631\u0633\u0627\u0644\u062a\u0643 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643. \u0628\u064a\u0646\u0645\u0627 \u064a\u062d\u062f\u062f \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u0646 \u0623\u0646\u062a\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0630\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0635\u062d \u064a\u0639\u0631\u0641\u0648\u0646 \u0623\u0646\u0643 \u0645\u0648\u062c\u0648\u062f \u0648\u064a\u0641\u0647\u0645\u0648\u0646 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0648\u0645\u062d\u0641\u0648\u0632\u0648\u0646 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0643. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0648\u062c\u0651\u0647 \u0644\u0644\u0639\u0645\u0644 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u064a\u0639\u0645\u0644 \u0639\u0646\u062f \u062a\u0642\u0627\u0637\u0639 \u0628\u0631\u0627\u0646\u062f\u0643 \u0648\u0633\u0648\u0642\u0643 \u2014 \u062d\u0627\u0645\u0644\u0627\u064b \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0633\u0633\u0647\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0636\u0627\u0639\u0627\u064b \u0625\u064a\u0627\u0647\u0627 \u0623\u0645\u0627\u0645 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0635\u062d \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0635\u062d \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629.<\/p>\n\n

\n
\n

\u0645\u0627 \u064a\u0634\u0645\u0644\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

\u2022 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/p>\n

\u2022 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0646\u0634\u0631\u0647<\/p>\n

\u2022 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/p>\n

\u2022 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u064a\u0645\u064a\u0644 \u0648\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0640 Leads<\/p>\n

\u2022 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/p>\n <\/div>\n

\n

\u0645\u0627 \u064a\u062d\u0642\u0642\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/p>\n

\u2022 \u0627\u0644\u0648\u0635\u0648\u0644 \u2014 \u0627\u0644\u0638\u0647\u0648\u0631 \u0623\u0645\u0627\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0635\u062d<\/p>\n

\u2022 \u0627\u0644\u062c\u0630\u0628 \u2014 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0627\u0644\u0640 Leads<\/p>\n

\u2022 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u2014 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621<\/p>\n

\u2022 \u0627\u0644\u0646\u0645\u0648 \u2014 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a<\/p>\n <\/div>\n <\/div>\n\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646. \u0646\u062a\u0627\u0626\u062c\u0647 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u2014 \u062d\u0645\u0644\u0629 \u0645\u0646\u0641\u0651\u0630\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u0648\u0644\u064a\u062f Leads \u0641\u064a \u063a\u0636\u0648\u0646 \u0633\u0627\u0639\u0627\u062a \u0645\u0646 \u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u2014 \u0644\u0643\u0646 \u0646\u062a\u0627\u0626\u062c\u0647 \u062a\u062a\u0637\u0644\u0628 \u0623\u064a\u0636\u0627\u064b \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629. \u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u062a\u0628\u0627\u0637\u0623 \u062a\u062f\u0641\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0623\u0648 \u064a\u062a\u0648\u0642\u0641. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0635\u0646\u0628\u0648\u0631 \u0644\u0627 \u062e\u0632\u0627\u0646. \u064a\u064f\u0642\u062f\u0651\u0645 \u062d\u064a\u0646 \u064a\u0639\u0645\u0644 \u0648\u064a\u062a\u0648\u0642\u0641 \u062d\u064a\u0646 \u062a\u063a\u0644\u0642\u0647. \u0644\u0647\u0630\u0627 \u062a\u0633\u062a\u062b\u0645\u0631 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0633\u062a\u062f\u0627\u0645\u0629\u064b \u0641\u064a \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062e\u0632\u0627\u0646 \u2014 \u062a\u062c\u0645\u0639 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u064a\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062d\u062a\u0649 \u062d\u064a\u0646 \u064a\u0643\u0648\u0646 \u0635\u0646\u0628\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u063a\u0644\u0642\u0627\u064b \u0645\u0624\u0642\u062a\u0627\u064b.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 “\u0643\u064a\u0641 \u0633\u064a\u0639\u0631\u0641\u0643 \u0627\u0644\u0646\u0627\u0633\u061f” \u2014 \u0648\u0647\u0648 \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0640 Pipeline \u0627\u0644\u0630\u064a \u064a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0646\u062a\u0627\u0626\u062c\u0647 \u0623\u0633\u0631\u0639 \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629. \u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0643. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0647\u0648 \u0627\u0644\u0648\u0642\u0648\u062f.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
03<\/div>\n
\n

\u0627\u0644\u0641\u0631\u0642<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u2014 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628<\/h3>\n <\/div>\n <\/div>\n
\n

\u0623\u0648\u0636\u062d \u0637\u0631\u064a\u0642\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u064a \u0631\u0624\u064a\u062a\u0647\u0645\u0627 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u2014 \u0645\u062c\u0627\u0644\u0627\u062a \u062a\u0631\u0643\u064a\u0632\u0647\u0645\u0627 \u0648\u062c\u062f\u0627\u0648\u0644\u0647\u0645\u0627 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u0635\u0645\u064e\u0651\u0645 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647\u0627.<\/p>\n\n

\n
\n
\n

BRANDING<\/p>\n <\/div>\n

\n
\n

\u064a\u0631\u0643\u0632 \u0639\u0644\u0649<\/p>\n

\u2022 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629<\/p>\n

\u2022 \u062e\u0644\u0642 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639<\/p>\n

\u2022 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621<\/p>\n

\u2022 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629<\/p>\n <\/div>\n

\n

\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a<\/p>\n

\u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649. \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u062d\u062a\u0627\u062c \u0648\u0642\u062a\u0627\u064b \u0644\u0644\u0638\u0647\u0648\u0631 \u2014 \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0631\u0627\u0643\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0639 \u0627\u0644\u0633\u0646\u0648\u0627\u062a.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n

MARKETING<\/p>\n <\/div>\n

\n
\n

\u064a\u0631\u0643\u0632 \u0639\u0644\u0649<\/p>\n

\u2022 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u062c\u0645\u0647\u0648\u0631<\/p>\n

\u2022 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n

\u2022 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/p>\n

\u2022 \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633<\/p>\n <\/div>\n

\n

\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a<\/p>\n

\u0646\u062a\u0627\u0626\u062c \u0623\u0633\u0631\u0639 \u2014 \u0644\u0643\u0646 \u062a\u062d\u062a\u0627\u062c \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629. \u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u062a\u0648\u0642\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0639\u0647.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0647\u0648 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u062a\u064a\u0646 \u2014 \u0648\u0645\u0646 \u0623\u0643\u062b\u0631\u0647\u0627 \u0633\u0648\u0621 \u0641\u0647\u0645. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u062d\u062a \u0636\u063a\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631 \u0627\u0644\u0645\u062f\u0649 \u0643\u062b\u064a\u0631\u0627\u064b \u0645\u0627 \u062a\u0642\u0637\u0639 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0644\u0635\u0627\u0644\u062d \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0639\u0644\u0644\u0629\u064b \u0628\u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0644\u0651\u062f \u0646\u062a\u0627\u0626\u062c \u0641\u0648\u0631\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0645\u0641\u0647\u0648\u0645 \u0644\u0643\u0646\u0647 \u0645\u0643\u0644\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b. \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u064a\u062a\u0631\u0627\u0643\u0645. \u0628\u0631\u0627\u0646\u062f \u0623\u0645\u0636\u0649 \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0633\u0648\u0642\u0647 \u064a\u0648\u0644\u0651\u062f \u0639\u0627\u0626\u062f\u0627\u064b \u062a\u0633\u0648\u064a\u0642\u064a\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u062c\u0648\u0647\u0631\u064a\u0627\u064b \u0639\u0646 \u0628\u0631\u0627\u0646\u062f \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u2014 \u0644\u0623\u0646 \u0643\u0644 \u0631\u0633\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0635\u0644 \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u064a\u0646 \u0645\u0633\u0628\u0642\u0627\u064b.<\/p>\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0647\u0648 \u0632\u0631\u0627\u0639\u0629 \u0634\u062c\u0631\u0629. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0631\u064a\u0651\u0647\u0627. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u2014 \u0644\u0643\u0646 \u0625\u0630\u0627 \u0631\u0648\u064a\u062a \u0641\u0642\u0637 \u0628\u062f\u0648\u0646 \u0632\u0631\u0627\u0639\u0629\u060c \u0633\u062a\u062d\u062a\u0627\u062c \u062f\u0627\u0626\u0645\u0627\u064b \u0644\u0644\u0631\u064a \u0623\u0643\u062b\u0631. \u0627\u0632\u0631\u0639 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0627\u0628\u0646\u0650 \u0627\u0644\u062c\u0630\u0648\u0631\u060c \u0648\u0643\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0633\u062a\u0642\u0628\u0644\u064a \u0633\u064a\u064f\u0646\u062a\u062c \u0623\u0643\u062b\u0631 \u0628\u0634\u0643\u0644 \u0623\u0633\u0651\u064a.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
04<\/div>\n
\n

\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646<\/p>\n

\u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a \u0628\u062f\u0648\u0646 \u0628\u0631\u0627\u0646\u062f \u0648\u0627\u0636\u062d \u2014 \u0648\u0627\u0644\u0639\u0643\u0633<\/h3>\n <\/div>\n <\/div>\n
\n

\u0627\u0644\u062d\u062c\u0629 \u0644\u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u062a\u062a\u0636\u062d \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0627 \u064a\u062d\u062f\u062b \u062d\u064a\u0646 \u062a\u0645\u062a\u0644\u0643 \u0623\u062d\u062f\u0647\u0645\u0627 \u0641\u0642\u0637. \u0643\u0644 \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u064a\u062e\u0644\u0642 \u0645\u0634\u0643\u0644\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u062a\u0648\u0642\u0639\u0629 \u2014 \u0648\u0643\u0644\u0627\u0647\u0645\u0627 \u0634\u0627\u0626\u0639 \u062c\u062f\u0627\u064b \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a\u064a.<\/p>\n\n

\n
\n

\u274c \u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a + \u0628\u0631\u0627\u0646\u062f \u063a\u064a\u0631 \u0648\u0627\u0636\u062d<\/p>\n

\u0642\u062f \u062a\u062d\u0642\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0624\u0642\u062a\u0629. \u0644\u0643\u0646 \u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649 \u0635\u0639\u0628 \u062c\u062f\u0627\u064b. \u062d\u064a\u0646 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062a\u0628\u0627\u0637\u0623 \u062a\u062f\u0641\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638 \u2014 \u0644\u0623\u0646\u0647 \u0644\u0627 \u062a\u0648\u062c\u062f \u0642\u064a\u0645\u0629 \u0628\u0631\u0627\u0646\u062f \u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0636\u0648\u064a \u0623\u0648 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u064a\u0645\u0644\u0643\u0648\u0646 \u0633\u0628\u0628\u0627\u064b \u0642\u0648\u064a\u0627\u064b \u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633 \u064a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c\u0627\u064b \u0645\u0634\u0627\u0628\u0647\u0627\u064b \u0628\u0633\u0639\u0631 \u0623\u0642\u0644 \u0642\u0644\u064a\u0644\u0627\u064b. \u0623\u0646\u062a \u062a\u0633\u062a\u0623\u062c\u0631 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u0627 \u062a\u0628\u0646\u064a \u0623\u0635\u0644\u0627\u064b.<\/p>\n

\u064a\u0633\u062a\u0645\u0631 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0640 Pipeline \u2014 \u0644\u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u0627 \u064a\u0642\u0648\u0645 \u0628\u0623\u064a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062b\u0642\u064a\u0644.<\/p>\n <\/div>\n\n

\n

\u274c \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a + \u0628\u062f\u0648\u0646 \u062a\u0633\u0648\u064a\u0642<\/p>\n

\u0642\u062f \u062a\u0645\u062a\u0644\u0643 \u0647\u0648\u064a\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u2014 \u0642\u064a\u0645 \u0648\u0627\u0636\u062d\u0629 \u0648\u0634\u062e\u0635\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u0644\u0643\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0646 \u064a\u0639\u0631\u0641 \u0628\u0648\u062c\u0648\u062f\u0643. \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u0642\u062f \u064a\u062d\u0628\u0648\u0646\u0643 \u0628\u0639\u0645\u0642 \u0644\u0643\u0646\u0643 \u0633\u062a\u062a\u0639\u062b\u0631 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u062e\u0627\u0631\u062c \u0634\u0628\u0643\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0623\u0646\u0647 \u0644\u0627 \u064a\u0648\u062c\u062f \u0646\u0638\u0627\u0645 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0634\u062e\u0627\u0635 \u062c\u062f\u062f \u0648\u062a\u062d\u0631\u064a\u0643\u0647\u0645 \u0646\u062d\u0648 \u0627\u0644\u0634\u0631\u0627\u0621. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0645\u0645\u062a\u0627\u0632. \u0627\u0644\u0640 Pipeline \u0646\u062d\u064a\u0644.<\/p>\n

\u0627\u0644\u0639\u0645\u0644 \u0645\u062d\u0628\u0648\u0628 \u0628\u0639\u0645\u0642 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631 \u0635\u063a\u064a\u0631 \u0648\u0645\u062c\u0647\u0648\u0644 \u0625\u0644\u0649 \u062d\u062f \u0628\u0639\u064a\u062f \u0645\u0646 \u062c\u0645\u0647\u0648\u0631 \u0643\u0628\u064a\u0631.<\/p>\n <\/div>\n\n

\n

\u2705 \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a + \u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0635\u0644 \u0644\u0644\u0646\u0627\u0633 \u0627\u0644\u0635\u062d \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0635\u062d. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u064a\u062d\u0648\u0651\u0644 \u0630\u0644\u0643 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u062b\u0642\u0629 \u0628\u0643\u0641\u0627\u0621\u0629 \u0623\u0639\u0644\u0649 \u2014 \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647 \u0648\u0630\u0648 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0645\u064f\u0645\u064a\u064e\u0651\u0632 \u0628\u0648\u0636\u0648\u062d. \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649 \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0642\u0644 \u0648\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0646\u0645\u0648 \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u064a\u064f\u062d\u064a\u0644\u0648\u0646 \u0622\u062e\u0631\u064a\u0646 \u0648\u064a\u0639\u0648\u062f\u0648\u0646 \u0628\u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u0633\u0648\u064a\u0642\u0647\u0645. \u0643\u0644 \u062f\u0631\u0647\u0645 \u062a\u0633\u0648\u064a\u0642\u064a \u064a\u064f\u0642\u062f\u0651\u0645 \u0623\u0643\u062b\u0631 \u0644\u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u064a\u064f\u0636\u0627\u0639\u0641 \u062a\u0623\u062b\u064a\u0631\u0647.<\/p>\n

\u0647\u0630\u0627 \u0647\u0648 \u0645\u062d\u0631\u0643 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0631\u0643\u0651\u0628 \u2014 \u062d\u064a\u062b \u064a\u064f\u0639\u0632\u0632 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0639\u0636\u0647\u0645\u0627 \u0641\u064a \u062f\u0648\u0631\u0629 \u062a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0645\u0639 \u0643\u0644 \u062f\u0648\u0631\u0629.<\/p>\n <\/div>\n <\/div>\n\n

\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong> \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062d\u062f\u0647\u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631 \u0647\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u064a\u062f \u0645\u062d\u062f\u062f \u0648\u0645\u062a\u0648\u0642\u0639. \u0627\u0644\u0633\u0624\u0627\u0644 \u0644\u064a\u0633 \u0623\u0628\u062f\u0627\u064b “\u0623\u064a\u0647\u0645\u0627\u061f” \u2014 \u0628\u0644 “\u0643\u064a\u0641 \u0623\u0628\u0646\u064a \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0648\u0623\u062c\u0639\u0644\u0647\u0645\u0627 \u064a\u0639\u0645\u0644\u0627\u0646 \u0645\u0639\u0627\u064b\u061f”<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n
05<\/div>\n
\n

\u0627\u0644\u0646\u0638\u0627\u0645<\/p>\n

\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0646\u0638\u0627\u0645 \u0648\u0627\u062d\u062f<\/h3>\n <\/div>\n <\/div>\n
\n

\u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u2014 \u0648\u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0646\u062c\u0627\u062d\u0627\u064b \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a\u064a \u2014 \u0644\u0627 \u062a\u0634\u063a\u0651\u0644 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0642\u0633\u0645\u064a\u0646 \u0645\u0646\u0641\u0635\u0644\u064a\u0646 \u0628\u0623\u0647\u062f\u0627\u0641 \u0645\u0646\u0641\u0635\u0644\u0629. \u062a\u0634\u063a\u0651\u0644\u0647\u0645\u0627 \u0643\u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u0648\u0627\u062d\u062f \u062d\u064a\u062b \u062a\u064f\u0636\u0627\u0639\u0641 \u0643\u0644 \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u064a\u062d\u062f\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0648\u0639\u062f. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0646\u0641\u0651\u0630 \u0648\u064a\u0648\u0632\u0651\u0639 \u0648\u064a\u0642\u064a\u0633. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u064a\u062c\u0639\u0644 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u0639\u0644 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0645\u0631\u0626\u064a\u0627\u064b. \u0645\u0639\u0627\u064b \u064a\u062e\u0644\u0642\u0627\u0646 \u0645\u062d\u0631\u0643 \u0646\u0645\u0648 \u0645\u062a\u0631\u0627\u0643\u0645\u0627\u064b \u064a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0645\u0639 \u0643\u0644 \u062f\u0648\u0631\u0629.<\/p>\n\n

\n

\u0645\u0627 \u064a\u062d\u062f\u062b \u062d\u064a\u0646 \u064a\u0639\u0645\u0644 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c + \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639\u0627\u064b<\/p>\n

\n
\n \u2190<\/span>\n
\n

\u064a\u0632\u062f\u0627\u062f \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0632\u0651\u0639 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u2014 \u0644\u0643\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062a\u0648\u0632\u064a\u0639. \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0639\u0643\u0633 \u0647\u0648\u064a\u0629 \u0628\u0631\u0627\u0646\u062f \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062a\u0633\u0642\u0629 \u064a\u0628\u0646\u064a \u0627\u0644\u062a\u0639\u0631\u0641 \u0645\u0639 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644.<\/p>\n <\/div>\n <\/div>\n

\n \u2190<\/span>\n
\n

\u062a\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/p>\n

\u062d\u064a\u0646 \u064a\u0644\u062a\u0642\u064a \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0628\u0631\u0633\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0646 \u0628\u0631\u0627\u0646\u062f \u064a\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647 \u0648\u064a\u062b\u0642 \u0628\u0647 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0623\u0642\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u0644\u0627 \u064a\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0627\u064b \u0628\u0627\u0631\u062f\u0627\u064b \u2014 \u0628\u0644 \u064a\u0624\u0643\u062f \u062a\u0641\u0636\u064a\u0644\u0627\u064b \u0623\u0633\u0651\u0633\u0647 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n <\/div>\n <\/div>\n

\n \u2190<\/span>\n
\n

\u062a\u0646\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0648\u0627\u0644\u0645\u0648\u062b\u0648\u0642 \u064a\u062d\u062a\u0627\u062c \u0625\u0646\u0641\u0627\u0642\u0627\u064b \u062a\u0633\u0648\u064a\u0642\u064a\u0627\u064b \u0623\u0642\u0644 \u0644\u062a\u0648\u0644\u064a\u062f \u0646\u0641\u0633 \u0627\u0644\u0640 Pipeline. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u064a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0628\u064a\u0639 \u2014 \u0644\u0630\u0627 \u062d\u064a\u0646 \u062a\u0635\u0644 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0642\u062f \u062a\u0623\u0633\u0633\u062a \u0645\u062c\u0627\u0646\u0627\u064b \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n <\/div>\n <\/div>\n

\n \u2190<\/span>\n
\n

\u064a\u0646\u0645\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u062f\u0627\u0645<\/p>\n

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\n

\u062f\u0639\u0648\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u0633\u0648\u064a\u0642\u0643 \u064a\u0648\u0644\u0651\u062f \u0648\u0635\u0648\u0644\u0627\u064b \u0644\u0643\u0646 \u0644\u064a\u0633 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0642\u0639\u0647\u0627 \u2014 \u0623\u0648 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0628\u0631\u0627\u0646\u062f\u0643 \u0642\u0648\u064a\u0627\u064b \u0644\u0643\u0646 Pipeline \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0646\u062d\u064a\u0644 \u2014 \u0627\u0644\u0646\u0638\u0627\u0645 \u0644\u0627 \u064a\u0639\u0645\u0644 \u0643\u0648\u0627\u062d\u062f. \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0645\u062f\u062a\u0647\u0627 15 \u062f\u0642\u064a\u0642\u0629<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u0628\u0627\u0644\u0636\u0628\u0637 \u0623\u064a\u0646 \u062a\u0643\u0644\u0651\u0641\u0643 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c\u0643 \u0648\u062a\u0633\u0648\u064a\u0642\u0643 \u0646\u0645\u0648\u0627\u064b.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n

\u0627\u0628\u0646\u0650 \u0627\u0644\u0627\u062b\u0646\u064a\u0646. \u0627\u0628\u0646\u0650 \u0627\u0644\u0646\u0638\u0627\u0645.<\/p>\n

\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0646\u0645\u0648 \u0623\u0633\u0631\u0639 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u064a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0648\u0627\u062d\u062f.<\/p>\n

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\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629<\/p>\n

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\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0646\u0627\u0633 \u064a\u062c\u062f\u0648\u0646\u0643.
\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0627\u062b\u0646\u064a\u0646.<\/span><\/p>\n

\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0627 \u064a\u0623\u062a\u064a \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062d\u062f\u0647\u0645\u0627\u060c \u0628\u0644 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0645\u0639\u0627\u064b \u2014 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u062b\u0642 \u0628\u0647\u0627 \u0627\u0644\u0646\u0627\u0633\u060c \u0648\u0646\u0638\u0627\u0645 \u062a\u0633\u0648\u064a\u0642\u064a \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0635\u062d \u064a\u0643\u062a\u0634\u0641\u0648\u0646\u0647\u0627.<\/p>\n

\n \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u062c \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span>\n \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/span>\n \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062f\u0628\u064a<\/span>\n \u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/span>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Brand Strategy Branding vs Marketing \u2014Two Different Jobs.One Winning System. Branding vs marketing is one of the most commonly confused… <\/p>\n

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